Crafting Great Package Design – Best Practices for Winning with Consumers

Description

Taking ?judge a book by its cover? and applying it to the packaging of spirits is exactly what happened when the experts at Nielsen conducted a recent study on spirits packaging for bourbon distilling members of the ACSA. Hear the results and learn why distillers need to care about this essential sales ingredient. Take away the four important roles and goals of package design and the five secrets to creating breakthrough design.