How to Develop a Direct-to-Consumer Program

2020 Convention Education

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How to Develop a Direct-to-Consumer Program



While the whole world has shifted to e-commerce in recent years, this has been a challenge, if not impossible, for spirits producers until recently. Join this session to learn the steps Westward Whiskey took and what it learned along the way while creating a successful Direct-to-Consumer program.

Tom Mooney
Founder & Chief Executive Officer
Westward Whiskey

Kelly Woodcock
Vice President, Consumer Experience
Westward Whiskey

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