How to Develop a Direct-to-Consumer Program

2020 Convention Education

Back to Course Catalog

Access to this presentation is restricted

How to Develop a Direct-to-Consumer Program

$59.00

Description

While the whole world has shifted to e-commerce in recent years, this has been a challenge, if not impossible, for spirits producers until recently. Join this session to learn the steps Westward Whiskey took and what it learned along the way while creating a successful Direct-to-Consumer program.

Tom Mooney
Founder & Chief Executive Officer
Westward Whiskey

Kelly Woodcock
Vice President, Consumer Experience
Westward Whiskey

Categories: ,

©2025 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

Privacy Preference Center

Necessary

Used by our Wordpress install to store your authentication details, indicate when you're logged in, and who you are, for most interface use, and used to customize your view of admin interface, and possibly also the main site interface.

wordpress_[hash], wordpress_logged_in_[hash], wp-settings-{time}-[UID]

Advertising

Analytics

Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used by Google Analytics to throttle request rate.

_ga [x3], _gid [x3], _gat

Other

Log in with your credentials

Forgot your details?