Presented by: Geoff Fischer, Country Malt Group
In today’s distilling market, both craft and large-scale, competition is fierce, consumer preferences are shifting rapidly, and innovation is increasingly tied to flavor differentiation. Distilleries are under pressure to stand out not just with branding but through unique liquid profiles. Raw materials like malt, specialty grains, and yeast strains are no longer just functional; they are becoming core tools for innovation.
In this presentation we will discuss practical strategies for building innovative flavor profiles without compromising efficiency and how choices in malt types, heritage grains, and yeast strains directly influence whiskey, rum, vodka, gin, RTDs, and emerging categories like American Single Malt.
About the Presenter
Geoff is a former professional craft brewer with nearly 20 years of experience supporting breweries and distilleries with ingredient solutions. He has completed brewing studies at UC Davis, distilling courses through the Siebel Institute, and holds the IBD General Certificate in Distilling.
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