American Craft Spirits Association » All Posts https://americancraftspirits.org/forums/forum/business/marketingbranding/feed Sat, 31 Jan 2026 10:14:55 +0000 https://bbpress.org/?v=2.6.4 en-US https://americancraftspirits.org/forums/topic/introduction-to-crafted-pour/#post-35796 <![CDATA[Introduction to Crafted Pour]]> https://americancraftspirits.org/forums/topic/introduction-to-crafted-pour/#post-35796 Mon, 16 May 2022 19:37:00 +0000 Jason Knapp Hi all,
We wanted to introduce ourselves, and Marketing seemed to be the best place to do it since that’s where we operate most with our craft distilling partners!

We are Crafted Pour, a cocktail-focused community and resource for bartenders, craft producers, and home enthusiasts. We started up during the height of the pandemic in order to give professional mixologists a place to publish cocktails and even receive tips for their efforts. The idea has always been to reach out to beverage industry professionals as well as craft cocktail enthusiasts, build a platform that’s useful to them and others, and be able to offer rewards, tips, and bonuses as we go. We’ve even developed a program connecting our mixologist community with craft spirit producers. We’re excited about the response we’ve gotten from bartenders and craft distillers, and we’re looking forward to an app launch soon.

We’re here at ACSA to interact with the community and to see what you think of what we’re building. We want to be a resource for the whole craft spirit and cocktail industry, so please check out the site, let us know your feedback, and maybe even start a profile and start posting cocktails!

Also, we’ll be at the conference in New Orleans in July – feel free to reach out if you’re interested in chatting while we’re there!

]]> https://americancraftspirits.org/forums/topic/a-little-something-for-you-yelp-fans/#post-11476 <![CDATA[A Little Something For You Yelp Fans]]> https://americancraftspirits.org/forums/topic/a-little-something-for-you-yelp-fans/#post-11476 Fri, 21 Dec 2018 00:27:27 +0000 Karen Locke Why And How To Maintain Review Websites Like Google Business For Your Tasting Room via High-Proof Creative

]]> https://americancraftspirits.org/forums/topic/5-things-to-include-in-your-craft-beverage-companys-marketing-plan/#post-11392 <![CDATA[5 Things To Include In Your Craft Beverage Company’s Marketing Plan]]> https://americancraftspirits.org/forums/topic/5-things-to-include-in-your-craft-beverage-companys-marketing-plan/#post-11392 Sat, 08 Dec 2018 01:06:05 +0000 Karen Locke Thought this might be helpful for those of you working on marketing plans. I shared this over on the blog for High-Proof Creative:

man pouring whiskey

Marketing entails way more than just than social media, and it may be one reason you do not have a full-scale marketing plan yet. Clients often tell me it comes down to lack of time or knowledge of what to include in the yearly plan. SO what do you include? Marketing plans are much like crafting a cocktail — if you leave one ingredient out — it can throw off the entire drink. If you use only one ingredient (like social media in this case), it’s not really a cocktail, now is it?

At High-Proof Creative we include over 10 categories in our marketing plans. Our marketing plans for distilleries, and craft beverage brands are delivered with a table of contents they’re so detailed! But if you’re set on tackling your own marketing plan, here are the top 5 things you won’t want to leave out.

Read: “Things To Include In Your Craft Beverage Company’s Marketing Plan”

]]> https://americancraftspirits.org/forums/topic/new-marketing-agency-high-proof-creative-launches-for-distilling-industry/#post-11210 <![CDATA[New Marketing Agency, High-Proof Creative Launches for Distilling Industry]]> https://americancraftspirits.org/forums/topic/new-marketing-agency-high-proof-creative-launches-for-distilling-industry/#post-11210 Tue, 27 Nov 2018 16:13:47 +0000 Karen Locke Hello everyone!
I just joined ACSA, so I wanted to introduce myself. I’ve been writing about distilling, and working in marketing since 2011. I launched a marketing agency for the distilling industry in August. We are currently serving clients throughout the U.S.

August 9, 2018 – Portland, Ore. – High-Proof Creative, a full-service, niche marketing agency for the craft beverage industry announces its launch today. The Portland-based agency will provide services for companies nationwide in a variety of areas including website development, design, marketing strategy, social media, content, SEO, and more.

High-Proof Creative is founded by Karen Locke, and includes a team of marketing professionals with backgrounds in design, website development, and digital marketing. In addition to these services, High-Proof Creative aims to provide digital solutions for the distilling industry with products such as Small-Batch Maps.

With both ongoing and consulting services available, High-Proof Creative strives to have a positive impact through its work. “I’m beyond excited to utilize my background in drink writing, and my experience at marketing agencies to provide tech-driven solutions for the distilling industry,” says founder Karen Locke.

About Karen Locke
Locke is author of “High-Proof PDX: A Spirited Guide to Portland’s Craft Distilling Scene” and has been a food and drink writer in Portland since 2011. Locke has been published by GQ magazine, Bon Appétit, Thrillist, Sip Northwest, and more. She has more than 8 years of marketing agency experience in Portland as a content strategist and project manager, holding senior level positions at companies Staffing Robot and Advanced, Inc. Additional experience includes positions at Left Brain DGA, and Direct Marketing Solutions. Locke joined the Women’s Distillery Guild as a board member in 2018.

About Small-Batch Maps
Developed by High-Proof Creative and Jacob Eastman, Small-Batch Maps is a web-based feature for mapping available product on distillery producer websites. The licensable product for distilleries in both control, and non-control states is slated to launch in 2018. For more information, sign-up for notifications on the launch.

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Media Contact:
Nicole Staudinger
nicole.staudinger@gmail.com

Contact:
Karen Locke
highproofcreative.com
highproofcreative@gmail.com
503-957-4473

]]> https://americancraftspirits.org/forums/topic/branded-glassware-2/#post-11208 <![CDATA[Branded Glassware]]> https://americancraftspirits.org/forums/topic/branded-glassware-2/#post-11208 Mon, 26 Nov 2018 22:29:47 +0000 Marty Duffy If you are in need of branded whisky & spirit glasses, go to the family that have been creating them for 4 decades! Glencairn Crystal offers a discounted price for U.S. Distilleries and the most iconic whiskey glass of the 21st century – the Glencairn Glass. In addition, we have the adorable Wee Glencairn Glass, the stemmed copita glass, the Glencairn Mixer Glass as well as watch covers/tasting caps (to keep the spirit’s aroma trapped in the glass). Please checkout our website – http://www.glencairn.co.uk

If you have any questions or require a catalogue, please contact me, Martin C. Duffy, U.S. Brand Representative at Marty@glencairn.co.uk.

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