On-Demand Webinar – Sustainable Packaging: How to Align Your Packaging with Your Sustainability Goals



Curious about how you can make your spirits packaging more sustainable and grow your business? Packaging is top of mind for today’s consumers, who are increasingly choosing more sustainable products. Developing packaging solutions with verifiable sustainability claims is a critical way for businesses to demonstrate transparency around their sustainability mission, promote brand loyalty and growth, and stand out to consumers. (From April 27, 2023)

Berlin Packaging’s Vice President of Sustainability, Balaji Jayaseelan, will lead a workshop on how you can make your spirits packaging more sustainable. He will share his insights and experience on sustainability resources and actions you can take to grow your business.

Berlin Packaging provides industry-leading sustainability services unparalleled in the packaging industry. They provide world-class packaging, brand strategy, and product design across a diverse range of markets, including the spirits industry. They were the first in the packaging industry to establish an internal recycled glass standard, and they also developed a comprehensive carbon map across the packaging value chain.

Cost: Complimentary to ACSA Members, $59 for non-members

Speakers: Balaji Jayaseelan is the Vice President of Sustainability at Berlin Packaging. He leads Berlin Packaging’s sustainability strategy and holds extensive experience working with startups and a multifaceted portfolio of consumer and professional brands. He serves as a subject matter expert for the company, their customers, and a variety of sustainability and packaging organizations.

Balaji brings 15+ years of experience leading sustainability programs for multiple B2B and B2C firms, including within the packaging industry. He has managed global teams focused on innovation, cost efficiencies, and digital transformation. He holds an MBA from Emory University, a master’s degree in environmental management, and a bachelor’s degree in chemical engineering.

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