Sales & Distribution Strategies for 2027
More markets don’t automatically mean more sales. The right markets, the right partners and a focused sales strategy can make the difference.Join fellow craft distillers and industry experts for a highly practical workshop designed to help you find better-fit distribution partners, strengthen account relationships, negotiate smarter, and build the sales momentum that drives reorders and velocity.
Note: ACSA Members must be logged in to access the member registration button below.
Presenters
Scott Rosenbaum, Business of Drinks
Gary Schneidkraut, Beverage Alcohol Consultants
Ingrid Smith, The Nirvana Team
Workshop Curriculum
Understanding the Current Distribution Landscape
Managing Yourself & Managing Your Accounts
Distributor Agreements & Negotiation Leverage
Getting the Reorder & Increasing Velocity
How to Present Yourself as Invaluable & Not Get Lost in the Shuffle
Building a Sales Program to Support Distribution
You’ll Leave Ready To:
Identify and evaluate potential distribution partners
Determine which markets and partnerships are worth pursuing
Navigate distributor agreements and negotiations
Build stronger, more collaborative distributor relationships
Get more reorders and improve product velocity
Keep your brand from getting lost in a crowded portfolio
Build a sales program that supports long-term distribution success
Workshop Rates
- ACSA Members: $199
- Non-Members: $325
About the ACSA 2026 Convention & Expo
The American Craft Spirits Convention & Expo brings together distillers, suppliers, and industry partners at a time when our industry needs connection, collaboration, and shared solutions more than ever. Since 2014, it has been the annual gathering place to connect, collaborate, explore new products and services, and work together to secure a stronger future for our industry.
