Presented by: Daniel Whittington, Whisky Marketing School
Business owners often mistake their daily actions in the business for a true mission statement. But who you are goes way deeper than your daily checklist of activities. The key to creating a beloved brand is building a magnetic and human story that allows others to connect with you. To build that story, you have to understand the why behind what you do and what motivates. Only then can you figure out your true underlying story and how to tell that story to others. This talk is focused on figuring out why you do what you do, how to frame it into connected and human language, and how to tie it fully into the story of your company and your brand.
Resources
Character Diamonds Virtual Class
About the Presenter
Daniel Whittington is the Chancellor of Wizard Academy, a business school for entrepreneurs in Austin, Texas, dedicated to teaching the science and art of communication and marketing. As co-founder of the Whisky Marketing School, Daniel has helped build a whisky education program that is shifting focus from elitism to experience. The school’s “Whisky Sommelier” certification program trains students not only to understand the spirit in their glass, but to tell the human stories behind it. Daniel was also the co-founder of Crowded Barrel Whiskey Company and the Whiskey Tribe. He helped build a community for enthusiasts from around the world. A passionate advocate for Texas whisky, Daniel helped establish the Texas Whiskey Association, where he later served as its third president. Daniel’s work is grounded in a single belief: stories change what people see and what they see changes who they become.
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Tags: Marketing Recent Webinar
