Presented by: Joshua Berman, Punch Design Co.
Can you convey critically important feelings about your brand at a glance? Can you make a memorable impression in a crowded market? Can you become a brand that people love to display at home, bring or gift at a party, or even rep by purchasing apparel? Walking through a general brand strategy process, and the resulting brand assets and creative work, you will see where shelf presence comes from and how to build it for your own brand. In addition to useful creative assets, brand strategy also informs future campaigns, marketing strategies, and even D2C approaches. We will review a case study of a new, soon-to-open distillery and how we arrived at their brand and packaging design approach. Additionally, we will talk about the creative services industry and how to evaluate various providers. This webinar will be most useful for distilleries who: a) are in planning (even those without a name), b) have solid product but not yet found satisfactory market share, c) are planning new series, sub-brands or extensions, d) are considering entering an adjacent industry (RTDs, for example), or e) are looking to break into new markets. At the end, you should have an approach for how to assess your shelf presence and the steps to take to improve it.
Resources
About the Presenter
For almost two decades, creative director Joshua Berman has worked with clients to build brands that become fan favorites – one of his clients has the number one craft beer in Tennessee. He helps his clients define their niche, develop a brand strategy that connects with their consumer, and design bold, punchy identity and packaging systems that move units. After working as everything from a project manager at a midsize digital agency, to art director at a boutique brand studio, to concepting brands at McCann Erickson, he decided to start his own agency in 2016. Today, Joshua leads a talented network of designers, writers, marketing professionals and production artists, working with forward-thinking client partners. Punch Design Co. is his team specializing in food and beverage, who most recently fully branded a new distillery in Austin called Stillworks Texas: https://www.instagram.com/p/DVw0B-zgZVm/
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