Presented by: Jeremy Murrell, Morpheus Brand Consulting
Finding the right consumer is the key to unlocking brand growth. But consumers are more than demographics. They are people, driven by emotions, habits, values, and context. Brands that understand this and learn how to connect in a relevant, human way are far more likely to win. Using real-world examples from beverage alcohol and CPG, this session will explore how leading brands define and activate truly meaningful consumer targets. Attendees will learn a practical process for moving beyond age, income, and gender to build consumer profiles that capture motivations, behaviors, and needs, and that are far more effective at driving resonance, loyalty, and sales.
Resources
Spirits Signals (Bourbon and Rum Reports)
About the Presenter
Jeremy Murrell has over 20 years of experience in spirits marketing, working on brands including Jack Daniel’s, Woodford Reserve and Old Forester. He is the owner of Morpheus Brand Consulting where he uses marketing science to help brands grow.
*Login to view recording
Tags: Recent Webinar
