Stealing From the Big Boys (and Girls): Build a Killer Strategic Marketing Campaign Using Tips and Tricks Nicked From Million – Dollar Brands

Description

Many distillers get bogged down by the technicality of what they do and lack a broader misunderstanding of how they function in a larger arena – the way the consumer functions. They will be surprised to know some of the tips big brands use to “win” in the marketplace that are effective – and don’t cost a whole lot, either. This topic is for distillers who want to communicate better to their consumers, grow their “Share of Voice,” using the same tips shared with big brands.