ACSA CONVENTION

Developed for the community of craft spirits producers, the ACSA Distillers’ Convention and Vendor Trade Show brings together distillers and suppliers to harness the energy of the industry. In the past years, ACSA has educated 1000s to strengthen the safety and prosperity of the trade and has provided a platform to network and explore products and services from our suppliers. See what convention is upcoming and take a peek at what you might have missed.

QUICK LINKS

JOIN US IN LOUISVILLE

When: December 4-6, 2021

Where: Kentucky International Convention Center

Host Hotel: The Galt House Hotel

We’re back on track! FINALLY. No ZOOM calls here.

Get ready to join fellow producers and other industry experts to network, learn, and toast our incomparable, vibrant industry in Derby City. ACSA’s planning a stellar conference that will showcase our LEGACY and demonstrate our GRIT. Over two and half days, you will gain from tailored educational content from top professionals and be given opportunities to mix and mingle with suppliers and friends in our craft spirits community.

As the health and safety of our attendees will continue to be our main priority, expect a release of COVID-19 precautions shortly.

All prior exhibitor and attendee registration fees from the July 2021 event will automatically roll over and be applied to the December dates. If you need to check registration status or have any immediate questions, please contact Teresa McDaniel at (502) 807-4249 and/or teresa@americancraftspirits.org.

Now, off to the races!

Member Attendee Registration

Member Attendee: $625

Additional Member Attendees (1-5): $425 per person

Additional Member Attendees (6+): $100 per person

*Members must be logged in to access member registration link.

Non-Member Attendee Registration

Non-Member Attendee: $825

Additional Non-Member Attendees (1-5): $625 per person

Additional Non-Member Attendees (6+): $120 per person

If you register as a voting member, you’ll receive discounts on convention registration and competition fees, free webinars (including our archives), and more. Sign-up here to join ACSA’s craft spirits community!

Exhibitor Registration

10×10 Single Booth: $2,099

10×20 Double Booth: $3,450

If your an ACSA Affiliate member, email Teresa McDaniel at teresa@americancraftspirits to receive your 10% discount on vendor trade show booth.

Book Your Stay At Our Host Hotel: The Galt House

On 4th & Main, the Galt House is where guests come to immerse themselves and delight in Louisville’s winning spirit. No other hotel can grant guests access to the city like The Galt House can, from its central location in the heart of the business community, museum district, cultural center and Urban Bourbon Trail, to its unique waterfront location. Even better, we’ve negotiated some fantastic rates.

1 King Deluxe Room: $189 per night plus tax

2 Queens Deluxe Room: $189 per night plus tax

1 Bedroom Suite with 2 Queen Beds: $209 per night plus tax

To book your room, call 502.589.5200 or use the booking link below. Use the code: 021821ACS. 

Sensory Pre-Convention Class

If you are thirsty for sensory knowledge, this one-day class is for you! The course will start by addressing sensory deceptions and bias in tastings. From there, the course will progress to quality control and how to use sensory methods to inform everyday product and process decisions. Finally, the course will tackle how casks affect mature and maturing product, and flavors and aromas from the world of barrels. Participants will have many opportunities to sample and apply their newfound knowledge as they learn the ways sensory analysis can inform the decisions they make as producers.

Cost: $399 for ACSA members; $699 for non-members

When: Friday, December 3 from 9:00 AM to 5:00 PM

New Distillery Start-Up 101 Pre-Convention Class

Join seasoned members of the craft spirits community as they highlight technical/distilling, business/finance, and sales/marketing content geared toward those just starting out. This one-and-a-half-day class will address topics including basic distillery safety, equipment selection, oak extraction and aging, material selection, flavor chemistry and biochemistry, TTB compliance, pros and cons of tasting rooms, working with distributors, building a sales team, general business management, and MUCH MORE!

Cost: $299 for ACSA members; $459 for non-members

When: Thursday, December 2 from 8:00 AM to 5:00 PM and Friday, December 3 from 9:00 AM to 12:00 PM

Safety Pre-Convention Class 

Put safety first! Course participants will learn the OSHA standards for lockout tagout, control of hazardous energy, and confined spaces. The course will involve classroom time as well as hands-on time in a mobile confined space unit. With an approach tailored to the spaces and challenges distillers face, participants will leave equipped to implement or enhance their distillery’s safety culture and protocols in these major areas.

Cost: $199 for ACSA members; $299 for non-members

When: Friday, December 3 from 9:00 AM to 5:00 PM

Pre-Convention Registration

*Members must be logged in to access member registration link.

If you register as a member, you’ll receive discounts on convention registration and competition fees, free webinars (including our archives), and more. Sign-up here to join ACSA’s craft spirits community!

Virtual Convention Education Program

Unable to travel to our annual convention? Don’t miss out; join us for a shortened program you can access from anywhere! We are offering five hours of content spread over two days, including topics on safety, distribution, branding, and social media marketing.

ACSA Members: $249 (per business up to 3 people), 4th person and up is $199 per person

Non-Members: $499 per person

When: Wednesday, November 3 from 3:00 to 6:00 PM ET & Thursday, November 4 from 3:00 to 6:00 PM ET

Sessions include:

  • Turning Stillage into Value: One Aspect of the Sustainability Journey – Kurt Rosentrater (Iowa State/Distillers Grain Technology Council)
  • Safety Topic TBD – Gary Yurt (Industrial Safety & Training Services)
  • Naked Malt Whiskey – Jamie Burns (Family Jones) and Dr. Brigid Meints (Oregon State University)
  • How is Your Relationship With Your Distributor: Are You a Partner or a Pain? – Melissa Katrincic (Durham Distillery)
  • How to Develop a Digital Presence That Drives Sales – Josh Jacobs (Speakeasy Co.)
  • A Crash Course in Distillery Branding – Isaac Arthur and Cody Fague (CODO Design)
  • The Ever-Changing Face of the On-Premise – Matthew Crompton (Nielsen CGA)
  • Five Key Elements in Growing an Effective Safety Culture – Matt Stinchfield (Whalen Insurance/Brewers Association Safety Ambassador)

*Members must be logged in to access member registration link.

Convention Schedule

THURSDAY, DECEMBER 2ND
8:00 AM – 5:00 PM ET Heritage Loads Exhibit Hall
8:00 AM – 5:00 PM ET Pre-Convention Master Class: New Distillery Start-Up 101*
FRIDAY, DECEMBER 3RD
7:00 AM – 7:00 PM ET Registration Desk Open
8:00 AM – 5:00 PM ET Vendor Set-Up
8:00 AM – 6:00 PM ET Distillery Tours
9:00 AM – 12:00 PM ET Pre-Convention Master Class: New Distillery Start-Up 101*
9:00 AM – 5:00 PM ET Pre-Convention Safety Session*
9:00 AM – 5:00 PM ET Pre-Convention Sensory Session*
12:00 PM – 4:00 PM ET TTB Boot Camp
2:00 PM – 3:00 PM ET Consumer Committee
3:00 PM – 4:00 PM ET PAC Committee
4:30 PM – 6:30 PM ET PAC Fundraiser at Bourbon Museum TBD
7:00 PM – 9:00 PM ET Stogies Meet Spirits TBD
SATURDAY, DECEMBER 4TH
7:00 AM – 7:00 PM ET Registration Desk Open
8:00 AM – 9:00 AM ET DtC Committee
9:00 AM – 10:00 AM ET Education & Safety Committee
9:00 AM – 12:00 PM ET Vendor Set-Up
10:00 AM – 11:00 AM ET Mix & Mingle: New Members/First Time Attendee Morning Coffee Klatch
11:00 AM – 12:00 PM ET American Single Malt Whiskey Commission
12:00 PM – 1:00 PM ET Women of the Vine & Spirits
1:00 PM – 2:30 PM ET ACSA Board of Directors
1:00 PM – 1:55 PM ET The Science of Whiskey MaturationJason Parker (Copperworks Distilling) The Partner Distributor, Not The Problem Distributor: Navigating The Complex Relationships Between Producer and Distributor to Create a More Equitable Future for AllChris Schmid (Prestige-Ledroit), Scott Harris (Catoctin Creek Distilling Co.) Do You Really Own Your Brand? An In-Depth Look at Trademark and Other Intellectual Property Issues in the Distilling IndustryZachary Hiller (William Price Distilling Company) IMMINENT ARRIVAL: Building and Fire Code Changes Coming to Your Town – Colleen Moore (Dalkita Architecture & Construction)
2:00 PM – 2:55 PM ET Tips and TricksJohnny Jeffery (Bently Heritage), John McKee (Headframe Spirits and Manufacturing), other panelists TBD Distribution Topic, Title TBD Karen Hoskin (Montanya Distillers) A Distillery Disaster: How to be PreparedRob Pinson (Waller Law), Paul Steele (Martin & Zerfoss) Developing a Strategy to Operate your Distillery SafelyGary Yurt (ISTS)
2:55 PM – 3:00 PM ET Break
3:00 PM – 5:00 PM ET STEPUP Board of Directors
3:00 PM – 3:55 PM ET Microbiological and Biochemical Considerations for Optimized Distillery OperationsPat Heist (Ferm Solutions) Finding the Best Distributor FitMichael Wangbickler (Balzac Communications), David Brown (Independent Distributor Network), Jean Arnold (V26 Consulting) Legal Topic, Title TBD Corey Day (Stoel Rives) The Fire Protection and Life Safety ChallengeMichael Reardon (Reardon Fire Consulting)
4:00 PM – 4:55 PM ET Title TBD Kurt Rosentrater (Distillers Grains Technology Council) How is Your Relationship With Your Distributor: Are You a Partner or a Pain?Melissa Katrincic (Durham Distillery) Effective Brand Marketing & Trademark ComplianceAaron Wais/Daniel Hayes (Mitchell Silberberg & Knupp), David Bourne (Ignite Beverage Branding) Five Key Elements in Growing an Effective Safety CultureMatt Stinchfield (Whalen Insurance)
5:00 PM – 7:00 PM ET Exhibit Hall Open/Ribbon Cutting & Holiday Party
SUNDAY, DECEMBER 5TH
8:00 AM – 6:00 PM ET Registration Desk Open
8:30 AM – 9:30 AM ET Guild Roundtable
8:30 AM – 9:30 AM ET Breakfast
9:30 AM – 10:30 AM ET Keynote
10:30 AM – 2:30 PM ET Exhibit Hall Open
11:45 AM – 12:45 PM ET The LIVE Stage
12:30 PM – 1:30 PM ET Lunch
1:30 PM – 2:25 PM ET Minnesota Department of Agriculture Rye Study Follow-UpMike Swanson (Far North Spirits) On Premise Topic, Title TBD Matthew Crompton (Nielsen CGA) Title TBD Andrea Meriwether (TKT & Associates) What to do When You Have an Unusual ProductChris Thiemann (TTB)
2:30 PM – 3:25 PM ET Naked Malt WhiskeyJamie Burns (The Family Jones) and Dr. Birgid Meints (Oregon State University) How do You Grow a Challenger Distilling Brand in a Three-Tier Sales Market, Where the Big Brands Have All the Power and All the Share?Jason Barrett and Jeff Fairbrother (Black Button Distilling) Media Topic, TBD – Alexandra Clough (Gather PR) Creating a New Spirits Category – Christian Krogstad (Westward Whiskey), Colin Keegan (Santa Fe Spirits), and Jared Himstedt (Balcones Distilling), Randy Hudson (Triple Eight Distillery), Steve Hawley (American Single Malt Whiskey Commission)
3:25 PM – 3:40 PM ET Break
3:40 PM – 4:35 PM ET What’s the Big Deal About Glycosidic Nitrile (GN)?Geoff Fischer (Country Malt Group) 2020/21 Spirits Industry M&A Year in Review: Factors Driving Robust Investment ActivityKevin O’Brien (Zepponi & Company) Partnering With Charities & Organizations That Align With (and Elevate) Your BrandRob Cordes (Garrison Bros.) Cannabis TodayPaul Hletko (FEW Spirits), Austin Stevenson (Vertosa), Adam Stites (Mirth Provisions), Ryan Malkin (Malkin Law)
4:40 PM – 5:35 PM ET Technical Topic TBD Andrew Fratianni (DuPont) Craft Spirits Data ProjectHarry Kohlmann (Park Street) The Financial Returns of Operating a Sustainable DistilleryConnie Baker (Marble Distilling Co.) Making the Rounds With Gin – Where Are We Headed Next?Gary Spedding (BDAS LLC) and panel
6:30 PM – 8:30 PM ET Repeal Day Celebration
MONDAY, DECEMBER 6TH
7:00 AM – 8:00 AM ET Yoga
8:00 AM – 1:00 PM ET Registration Desk Open
8:00 AM – 9:00 AM ET How to Utilize and Blend Unique Barrels to Improve Product Quality and Target Specific Flavor Developments in Barrel Aged SpiritsAndrew Wiehebrink (Independent Stave Company) Malt Flavor and Aroma Creation and Translation to SpiritTyler Schoales (Great Western Malting) From Bee to Bottle Keith Seiz (National Honey Board)
9:00 AM – 10:30 AM ET Breakfast + Town Hall: Meet the Officers, Board of Directors, Membership
10:30 AM – 1:30 PM ET Exhibit Hall Open
11:00 AM – 1:00 PM ET The LIVE Stage
12:30 PM – 1:30 PM ET Lunch Inside Exhibit Hall
1:45 PM – 2:40 PM ET Increasing Yield, Throughput and Quality of Production(Lallemand) Enhancing Your Digital Transformation StrategyEmily Pennington (Park Street) Direct to Consumer – The Catalyst for Growth of Small Distillery Businesses A Crash Course in Distillery Branding – Isaac Arthur & Cody Fague (CODO Design)
2:45 PM – 3:40 PM ET Enzymes to Improve Profitability(Lallemand) How to Develop a Digital Presence That Drives SalesJosh Jacobs (Speakeasy Co.) Direct to Consumer – The Catalyst for Growth of Small Distillery Businesses (Continued) Managing Supply Chains, While Managing a StartupMike Root (Copper Sky Distillery)
3:45 PM – 4:40 PM ET Fermentation Optimization to Increase Profitability and Quality(Lallemand) Measuring Social Media ROISusan Mooney (Spirits Consulting Group) Direct to Consumer – The Catalyst for Growth of Small Distillery Businesses (Continued) TTB Reporting 101: Federal Reporting BasicsCaroline Calhoun & Brandon Seaman (FIVE x 5 Solutions)
5:00 PM – 6:30 PM ET Happy Hour Inside Exhibit Hall
6:30 PM – 8:30 PM ET Craft Spirits (Packaging + Member) Awards Banquet
8:30 PM – 10:00 PM ET Sips of Spirits
TUESDAY, DECEMBER 7TH
8:00 AM – 12:00 PM ET Departures and Move Out
8:00 AM – 10:00 PM ET Board of Directors Meeting
9:00 AM – 11:00 AM ET Craft Spirits Data Project Media Briefing

*Additional Fee

Convention schedule is subject to changes.

PAST ACSA CONVENTIONS

2020 Summit

Craft Spirits Virtual Summit: A New Journey
August 11-12, 2020
Summit Education

2019 Convention

Distillers’ Convention & Vendor Trade Show
February 10-12, 2019
The Hyatt Regency, Minneapolis, MN

Convention Education

2018 Convention

Distillers Convention & Vendor Trade Show
March 5–6, 2018
Wyndham Grand Pittsburgh, Pittsburgh, PA

Convention Education

2017 Convention

Distillers Convention & Vendor Trade Show
February 16–17, 2017
Renaissance Nashville Hotel, Nashville TN

Convention Education

2016 Convention

Distillers Convention & Vendor Trade Show
February 29–March 2, 2016
Palmer House Hilton Hotel, Chicago, IL

Convention Education

2015 Convention

Distillers Convention & Vendor Trade Show
February 14–16, 2015
Austin, TX

2014 Convention

Distillers Convention & Vendor Trade Show
March 14, 2014
Denver, CO

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