ACSA CONVENTION

Developed for the community of craft spirits producers, the ACSA Distillers’ Convention and Vendor Trade Show brings together distillers and suppliers to harness the energy of the industry. In the past years, ACSA has educated 1000s to strengthen the safety and prosperity of the trade and has provided a platform to network and explore products and services from our suppliers. See what convention is upcoming and take a peek at what you might have missed.

WHAT: ACSA’s 9th Annual Distillers’ Convention and Vendor Trade Show

WHEN: July 21-24

WHERE: New Orleans Ernest N. Morial Convention Center

HOST HOTEL: Hilton New Orleans Riverside

Quick Links

Convention Schedule

This year, we’ll have three concurrent education tracks (technical, sales/marketing, and business/finance) in three difficulty levels (advanced, intermediate, and suitable for all).

(Adv) – Advanced
(Int) – Intermediate
(All) – Suitable for All

WEDNESDAY, JULY 20TH
9:00 AM – 5:00 PM  Pre-Convention Master Class: New Distillery Start-Up 101*
9:00 AM – 5:00 PM  Distillery Tour*
THURSDAY, JULY 21ST
8:00 AM – 4:00 PM  Vendor Set-Up
9:00 AM – 3:00 PM  Pre-Convention Master Class: New Distillery Start-Up 101* (Continued)
12:00 PM – 1:00 PM  American Single Malt Whiskey Commission
1:00 PM – 2:00 PM  U.S. Gin Association
2:00 PM – 3:00 PM  Women of the Vine and Spirits
3:00 PM – 3:55 PM  Perspectives on the Art of Blending Nora Ganley-Roper (Lost Lantern Whiskey), Nicole Austin (Cascade Hollow Distilling), Jared Himstedt (Balcones Distilling), Joe O’Sullivan (Clear Creek Distillery/Hood River Distillers), Dave Smith (St. George Spirits) (Int) USBG Presentation Selecting the BestChristina Gee (Wine and Spirits Recruiting) and Kamilah Mahon (Distill Ventures) (All)
3:00 PM – 5:00 PM  TTB Boot Camp
4:00 PM – 4:55 PM  Making Flavor-Driven Production Decisions: Practical Sensory Methods for DistillersLindsay Barr (DraughtLab) (Int) Tasting Room Panel Jamie Hunt (Fast Penny Spirits), Ashton Johnson (Cedar Ridge Distillery), and Jennifer Sabatino (Manatawny Still Works), Moderated by Amber Pollock (Backwards Distilling Co.) (All) Workplace Harassment in Distilleries (and Elsewhere)Rob Pinson (Adams and Reese LLP) (All)
5:00 PM – 7:00 PM  Keynote Address, Distilling Better Mental Health & Crafting Support in Volatile Times, Presented by Matt Vogel & Town Hall
TBA – 9:00 PM  Welcome Party at Mardi Gras World
FRIDAY, JULY 22ND
8:00 AM – 12:00 PM  Vendor Set-Up
9:00 AM – 10:00 AM  Mix & Mingle: New Members/First Time Attendee Morning Coffee & Beignets Klatch
10:00 AM – 10:55 AM  Responding to the Poor 2021 Malting Barley Harvest: Tying Analytical Observations to Impacts in the DistilleryGabe Toth (The Family Jones), Harmonie Bettenhausen (Hartwick College for Craft Food and Beverage) (Adv) Build the Brand Organically: Plowing Through the Drudgery of SalesRobin Robinson (Author and Business Consultant) (All) Category Drinking Trends for Craft BrandsRyan Lake (Arlington Capital Advisors), Emily Pennington (Park Street), Dave Williams (Bump Williams Consulting) (Int)
11:00 AM – 11:55 AM  Coming to America: Sherry Cask Maturation in AmericaRafael Cabello (Casknolia), Steve Hawley (American Single Malt Whiskey Commission), Britney Wimsatt (Kelvin Cooperage) (Adv) Designing an Engaging & Profitable Club Program Theresa Dorr (Vino Shipper) (All) TTB Reporting 101 – Caroline Calhoun (FIVE x 5 Solutions) (All)
12:00 PM – 1:30 PM  Lunch Inside Vendor Trade Show
12:00 PM – 6:00 PM  Vendor Trade Show Open
3:30 PM – 4:00 PM  Break
4:00 PM – 4:55 PM  Ester Overexpressing Yeast Offering Innovative Highly Flexible Use for New Trendy Spirits Distilled on Lees – Denise Jones (Fermentis) (Int) How to Work With a Creative Team to Build Your Brand Universe and Tella Unified Story Elana Effrat (One Eight Distilling) (All) WTF DSS?: Leveraging Non-Traditional Spirits to Tell Your Brand Story andGain Market ShareWill Groves (Maggie’s Farm Rum) Devon Trevathan (Liba Spirits) (Int)
5:00 PM – 5:55 PM  Developing a Cannabis Beverage Business PlanPaul Hletko (FEW Spirits), Chris Anderson (BevZero), Ryan Malkin (Malkin Law), Austin Stevenson (Vertosa) (All) Bar-ify Your Tasting Room Jordan Cotton (Cotton & Reed Distillery) (All) Valuing Your Craft DistilleryDonald Snyder (Time and Tasks) (Adv)  
6:00 PM – 6:55 PM  Distillery Wastewater: How To Keep It Clean – (All) Marketing on a Shoestring: How Local Engagement Can Save Your BusinessMeagen Moreland-Taliancich/Ash Easterly (Happy Raptor) (All) How To Survive an ABC HearingRyan Malkin (Malkin Law), Teri Quimby (Quimby Consulting Group, LLC) (Adv)
7:30 PM – 9:00 PM  ACSA PAC Fundraiser at Happy Raptor Distilling
SATURDAY, JULY 23RD
9:00 AM – 10:00 AM  State Guild Roundtable Discussing Important State Initiatives
10:00 AM – 10:55 AM  A Look at Current and Future Sustainable FermentationsAnnick Mercier/Mitch Codd (Lallemand) (Int) Distributor Management PracticesAndy Mansinne/Joe Karcz (Brand Elixir Partnership) (Adv) Financial Implications of Energy ConservationPatrick Kelty (VITOK Engineers) (Int)
11:00 AM – 11:55 AM  A Look at Current and Future Sustainable Fermentations (Cont.) – Annick Mercier/Mitch Codd (Lallemand) (Int) Build Your Export Sales With Government Funding – Ron Tanner (Tanner Food Group/Food Export Midwest/Northeast) (Adv) Interacting With Elected Representatives/Effective LegislationP.T. Wood (Wood’s High Mountain Distillery) and Mark Shilling (Big Thirst) (All)
12:00 PM – 1:30 PM  Lunch Inside Vendor Trade Show
12:00 PM – 4:30 PM  Vendor Trade Show Open
4:45 PM – 5:40 PM  How To Win AwardsNicole Austin (Cascade Hollow Distilling) (All) 5 Tips To Use Data To Get Better ROI for MarketingMatt McGinnis (Big Thirst) (All)  Business Lessons From the M&A Process: How To Set Yourself Up for Continued Success (or a Successful Exit) – Corey Day/Craig Pacheco (Stoel Rives), Taylor Marsh (Bank of Montreal) (All)
4:45 PM – 8:00 PM  Vendor Break Down
6:00 PM – 7:00 PM  Pre-Soiree Happy Hour
7:00 PM – 9:00 PM  Spirits Soiree: Awards Dinner and Banquet
9:00 PM – 10:30 PM  Sips of Award Winning Spirits
SUNDAY, JULY 24TH
8:00 AM – 12:00 PM  Vendor Break Down
9:00 AM – 10:30 AM  Coffee + Breakfast
10:00 AM – 10:55 AM  Developing a Strategy To Operate Your Distillery SafelyGary Yurt (Industrial Safety and Training Services) (All) Direct-to-Consumer Spirits Shipping: Key Compliance ConsiderationsAlex Koral (Sovos Shipcompliant) (All) Leadership & Culture: Soft Skills for Strong BusinessesCourtney McKee (Headframe Spirits) (Int)
11:00 AM – 11:55 AM  Understanding Sprinkler Protection and Water SupplyMichael Reardon (Reardon Fire Consulting) (All) Email Performance Marketing: The Cornerstone of Scaling OnlineKim Nguyen (Speakeasy) (All) How To Train Your DistilleryDerek Sproveri (Wyoming Whiskey) (Int)
12:00 PM – 12:55 PM  Risk Mitigation and Uptime Solution: Lightning Protection 101 – Michael Boyd (Bonded Lighting Protection Systems, Ltd.) (All) How to Design, Build and Open a Tasting Room – (All) Managing the Finance & Accounting Function at a Craft Distillery – Tyee Carr (Westward Whiskey) (All)
3:00 PM – 7:00 PM  Hands-On Distilling Tour

*Additional Fee

Convention schedule is subject to changes.

Member Attendee Registration

General Pricing Now Until July 8

Member Attendee: $650
Additional Member Attendees (from same distillery): $450 per person
Day Pass*: $225 per person

*does not include education sessions. Spirits Soiree: Dinner & Awards Banquet is an additional fee

ACSA members must be logged into ACSA’s website to receive discounted attendee pricing. If you have trouble logging into your ACSA account please contact Carason Lehmann at carason@americancraftspirits.org.

Non-Member Attendee Registration

General Pricing Now Until July 8

Non-Member Attendee: $875
Additional Member Attendees (from same distillery): $525 per person
Day Pass*: $275 per person

*does not include education sessions. Spirits Soiree: Dinner & Awards Banquet is an additional fee

Exhibitor Registration — SOLD OUT

Click Here to View Exhibit Hall Click Here for Exhibitor Kit

Sponsorship Opportunities

These sponsorship opportunities were designed to amplify your business presence, enhance your brand image, expand business opportunities and more. Connect, inspire, and create lasting relationships. All packages will be customized to meet your specific marketing objectives and offer unparalleled convention exposure and return on your investment.

Health & Safety Protocols

As a commitment to everyone’s health and safety, we strongly encourage attendees to wear masks when in close proximity with others. However, the decision to mask is at the discretion of each individual. We will have stickers available at the registration desk for name badges in order to highlight each individual’s comfort level.

New Distillery Start-Up 101 Pre-Convention Class

Join seasoned members of the craft spirits community as they highlight technical/distilling, business/finance, and sales/marketing content geared toward those just starting out. This two-day class will address topics including basic distillery safety; equipment selection; oak extraction and aging; material selection; flavor chemistry and biochemistry; pros and cons of tasting rooms; working with distributors; building a sales team; general business management; and MUCH MORE!

Member Rate: $399

Non-Member Rate: $799

When: Wednesday, July 20 from 9:00 am to 5:00 pm &  Thursday, July 21 from 9:00 am to 3:00 pm

ACSA members must be logged into ACSA’s website to receive discounted attendee pricing. If you have trouble logging into your ACSA account please contact Carason Lehmann at carason@americancraftspirits.org. 

Pre-Convention Distillery Tour

On Wednesday, July 20, you’ll get a taste of the Bayou State on ACSA’s pre-convention distillery tour as we spend a full day exploring some of the area’s best distilleries. The distilleries include Three Roll Estate + Alma General Store, Sugarfield Spirits, and Porchjam Distillery.

ACSA members must be logged into ACSA’s website to receive discounted attendee pricing. If you have trouble logging into your ACSA account please contact Carason Lehmann at carason@americancraftspirits.org. 

Hands-On Distilling Tour

On Sunday, July 24, we’re offering a hands-on distilling tour called, “A Foray into Flavor”, where we’ll be discussing how distillers approach creating flavorful spirits; touching on barrel aging, vapor distillation, and maceration/infusions. The distilleries include Roulaison Distilling Co., Porchjam Distillery, and Happy Raptor Distilling.

ACSA members must be logged into ACSA’s website to receive discounted attendee pricing. If you have trouble logging into your ACSA account please contact Carason Lehmann at carason@americancraftspirits.org. 

Hotel Room Block

Stay in downtown New Orleans at ACSA’s host hotel, Hilton New Orleans Riverside hotel, and enjoy the prime location on the banks of the Mississippi River, adjacent to New Orleans Convention Center and steps from the French Quarter. Stay in a spacious guest room with views of the vibrant city or relaxing riverfront.

The room block has officially closed. 

Download ACSA's Convention Mobile App

In an effort to be more eco-friendly, we are no longer printing our convention program which outlines the convention schedule. We will be relying solely on the convention mobile app. Plan your day with a personalized schedule; read session descriptions and presenter bios; browse vendors; check out recommended restaurants; and find your way around using maps of convention venues and hotel floor plans.

Download ACSA’s New Orleans app by scanning the QR code or clicking the link below. If you’ve already downloaded the app, click the icon in the upper lefthand corner and click ‘yes’ to switch events. From the homepage, click ACSA Annual Convention 2022.

Please note, we will be constantly updating the app.

PAST ACSA CONVENTIONS

2021 Convention

Legacy + Grit
Louisville, KY
December 4–6, 2021

2020 Summit

Craft Spirits Virtual Summit: A New Journey
August 11-12, 2020
Summit Education

2019 Convention

Distillers’ Convention & Vendor Trade Show
February 10-12, 2019
The Hyatt Regency, Minneapolis, MN

Convention Education

2018 Convention

Distillers Convention & Vendor Trade Show
March 5–6, 2018
Wyndham Grand Pittsburgh, Pittsburgh, PA

Convention Education

2017 Convention

Distillers Convention & Vendor Trade Show
February 16–17, 2017
Renaissance Nashville Hotel, Nashville TN

Convention Education

2016 Convention

Distillers Convention & Vendor Trade Show
February 29–March 2, 2016
Palmer House Hilton Hotel, Chicago, IL

Convention Education

2015 Convention

Distillers Convention & Vendor Trade Show
February 14–16, 2015
Austin, TX

2014 Convention

Distillers Convention & Vendor Trade Show
March 14, 2014
Denver, CO

©2022 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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