Webinar – Make it on Menu: How to Elevate Your Distillery With a Craft Cocktail Program
Tuesday, October 15th, 3-4 PM EDT
Vineyards have their tasting rooms. Breweries have their tap rooms. These craft beverage entities have one massive advantage by serving in their own spaces – their clients get to enjoy their products how they would enjoy them at home. Craft distilleries… not so much. Outside of a handful of passionate acolytes for spirits, most of the drinking public prefer their spirits mixed. Between murky local drinking laws, inexperienced bartenders, and a plethora of other landmines, it can be massively intimidating to try and start a cocktail program within your distillery’s tasting room. But, by not taking advantage of the depth of knowledge you have in-house, you’re missing out on a massive opportunity for brand and business growth. By the end of this webinar, you will be able to take these suggestions and ideas and begin growing a vibrant and beneficial cocktail program within your very own tasting room, suited to your individual distilling programs and philosophies.
About Your Presenter:
Mark A. Vierthaler (Head Distiller, Tenth Ward Distilling Company) came to distilling through bartending through public relations through journalism. He has specifically worked to develop craft cocktail programs in more rural areas, with extra focus on local ingredients and better drinking education. Mark is a published cocktail and spirits writer, and was named one of 40 Red Coat Cocktail Apprentices at Tales of the Cocktail in 2017. Mark has won multiple medals for his distilling work as well as developed award-nominated tasting room cocktail programs for craft distilleries and numerous special events.
Mark is unerringly committed to education in the distilling space, currently serving on the Education Committee and Guild Committee for ACSA and on the Education Committee for the Maryland Distillers Guild.
Tenth Ward Distilling Company is a woman-owned craft distillery in Frederick, Maryland that forges unconventional products. We are dedicated to producing unparalleled spirits and reviving Maryland’s booze history.
- Joint Statement by International Beverage Alcohol Associations in Response to U.S. Tariffs
- Craft Spirits Weekly #144
- Beverage Alcohol Coalition Successfully Launches “Day of Action” to Urge Congressional Passage of Craft Beverage Modernization and Tax Reform Act
- Industry Letter to USTR
- Craft Spirits Weekly #143