Webinar: Spirits Category Trends: What’s Happening Now & What to Look Out for in 2020 and Beyond



As the year and the decade come to a beginning, Danny Brager, senior vice president of Nielsen Beverage Alcohol Practice, and Matthew Crompton, client solutions director of Nielsen CGA, will provide a deep dive into the key market trends driving all of the major spirits categories. Brager and Crompton will present the latest Nielsen CGA market intelligence, providing the facts and figures your business needs as you head into 2020. This is the must-attend webinar to help you close out the 2010s and plan for the years ahead. 


About Your Presenters

Danny Brager is the Senior Vice President of Nielsen’s Beverage Alcohol Practice Area in the United States, supporting relationships with Nielsen’s many Beer, Wine and Spirits clients, as well as with key industry groups and the media. In this role, Danny and his team supports the differentiated needs of Nielsen’s Beverage Alcohol clients, and provides business information, analysis and insights, focusing on the U.S. retail environment and consumer/shopper – who they are, what they buy, and why. Danny has more than fifteen years of experience specific to the Beverage Alcohol industry, and for the past 30 plus years has held a variety of marketing and sales positions with Nielsen in both Canada and the United States. Danny is a frequent speaker at many client and industry events on the subject of Beverage Alcohol retail and consumer trends. Danny holds an Honors Bachelor of Business Administration from York University in Toronto, Canada. After residing in Western Canada for most of his early years, and then moving in Toronto, he then relocated to Southern California in the mid-1990s, where he still lives.


Matthew Crompton is the Client Solutions Director for Nielsen CGA and is responsible for the implementation of Nielsen CGA’s on premise services in the US. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all things on premise. Matthew has managed and provided consultancy for some of the largest Bev Al manufacturers across Europe including Diageo, Anheuser Busch and William Grant & Sons. In January 2014, Matthew became part of the joint venture between CGA and Nielsen which has helped bring the first ever truly robust on premise measurement service to the US. Matthew comes to the US, having also helped launch services in other territories such as France and Germany. Matthew now heads up the US On Premise Solutions team, providing first-class insight into an often perceived dark market. Matthew is originally from the north of England and has embraced American life at every opportunity since relocating to Chicago in August 2015.


When: Thursday, January 23rd, 2020, 12pm-1pm EST

Where: Online Webinar

Who: Danny Brager, Senior Vice President, Nielsen Beverage Alcohol Practice and Matthew Crompton, Client Solutions Director, Nielsen CGA

Cost: $39 for members, $59 for non-members


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