ACSA CRAFT CERTIFIED SEAL PROGRAM

The ACSA Certified Craft Seal is a mark of authenticity and integrity, available exclusively to current ACSA members. In an increasingly crowded marketplace where the word “craft” is often misused, the Certified Craft Seal provides clarity and confidence: when consumers see the seal, they can trust that the spirit inside the bottle was produced by a legitimate, independent craft distillery that meets ACSA’s strict definition of craft. Use the seal on packaging, your website, and marketing materials to clearly demonstrate your ACSA membership and your commitment to true craft spirits.

Stand out on the shelf

The Certified Craft Seal instantly signals that your spirits are truly independent and authentic

Drive consumer confidence and sales

The seal builds trust with drinkers who want to know their purchase supports independent producers.

Differentiate from mass-market brands

Make it easy for customers to choose craft with confidence

Strengthen your brand story

The seal reinforces your commitment to quality and honesty in every bottle
ACSA Certified Craft logo Black

Get the seal

Use of the ACSA Certified Craft Seal is free for eligible ACSA members that:


Members must sign in. Not a member? Join here

Certified Craft Eligibility

As an ACSA member, you are eligible to use the Certified Craft Seal if you meet ACSA’s definition of a craft spirits producer:

  • Be an independent licensed distillers with a valid DSP
  • Subscribe to ACSA’s Code of Ethics, have no more than 50% of the DSP owned (directly or indirectly) by a producer of distilled spirits whose combined annual production of distilled spirits from all sources exceeds 750,000 proof gallons removed from bond
  • Annually produce fewer than 750,000 proof gallons removed from bond (the amount on which excise taxes are paid).

Not sure whether your distillery qualifies? Please contact ACSA before using the seal.

FAQs

You can use the seal on bottle labels, packaging, your website, social media, tasting room signage, sell sheets, and other marketing materials, as long as you follow the specifications in the User Guide.

The seal may be recolored to align with an existing label or brand color palette, provided the overall design, proportions, and legibility of the seal remain unchanged.

The seal may only be used for spirits that meet ACSA’s definition of craft and comply with the Certified Craft eligibility criteria. If you’re unsure about a specific brand, please contact ACSA before using the mark.

If your distillery no longer meets the eligibility requirements, you must notify ACSA and may be required to remove the seal from your materials.

If you have questions about eligibility, placement, or specific use cases, please contact ACSA at membership@americancraftspirits.org before publishing.

©2026 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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