5 Things To Include In Your Craft Beverage Company’s Marketing Plan

Thought this might be helpful for those of you working on marketing plans. I shared this over on the blog for High-Proof Creative:

Marketing entails way more than just than social media, and it may be one reason you do not have a full-scale marketing plan yet. Clients often tell me it comes down to lack of time or knowledge of what to include in the yearly plan. SO what do you include? Marketing plans are much like crafting a cocktail — if you leave one ingredient out — it can throw off the entire drink. If you use only one ingredient (like social media in this case), it’s not really a cocktail, now is it?

At High-Proof Creative we include over 10 categories in our marketing plans. Our marketing plans for distilleries, and craft beverage brands are delivered with a table of contents they’re so detailed! But if you’re set on tackling your own marketing plan, here are the top 5 things you won’t want to leave out.

Read: “Things To Include In Your Craft Beverage Company’s Marketing Plan”

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