Take a walk through the process of elevating your brand to the next level. That means, potentially entering into either an importation/distribution agreement with a major supplier, selling a brand, a strategic partnership, or walking away from offers. Tom Mooney from House Spirits recently sold its Aviation brand and he will share why now was the right time to sell. Paul Hletko from FEW Spirits entered into a strategic partnership to boost his marketing and sales team. Nick Papanicolaou is part of the New Brand Ventures division of Pernod Ricard USA and will share what he looks for in a brand. Finally, Dan Garrison of Garrison Brothers will talk about why he walked away from offers. Ryan Malkin, principal attorney at Malkin Law, counsels brands as they contemplate next moves and is moderating this all-star panel.