The New Tastemakers: How To Use Sensory Perception To Increase Brand Enjoyment

Description

Expertise Level: Beginner

Does your branding give the right flavor cues? We now know that flavor experience, and therefore brand enjoyment, is influenced by all of our senses – not just our taste buds. Join us to learn how the latest research on sensory perception can help us design packaging and messaging that create authentic and memorable experiences for consumers, and drive brand loyalty.