Webinar: Why and How to Add Liqueurs as a Brand Extension



Wednesday, June 26th, 2019, 3-4 PM Eastern

This webinar will walk you through the basics of bringing your own unique liqueurs to market. Discussion topics will be: how to select a style of liqueur to help tell your brand’s story, different categories of spirits and different sources of flavor, production concerns such as filtering and shelf life, and how to determine who your target market is and how best to reach them.

About Your Presenter, Will Groves

Will is the sales manager/product development guy/occasional barback/citrus wrangler at Maggie’s Farm Rum in Pittsburgh, PA. During his time with Maggie’s Farm he has developed their Coffee Liqueur and Falernum, which have become two of their best-selling products and which have helped them expand into other markets. He has over 15 years experience in beverage alcohol and before working at Maggie’s Farm has been in charge of bar programs in some of Pittsburgh’s most-acclaimed bars and restaurants. He’s an avid cyclist, fly angler, and sourdough bread baker.

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