The Monthly Mash: June 2024

Volume 9.6

ACSA’s Mission: To elevate and advocate for the community of craft spirits producers.

Join us.

From the Desk of Margie A.S. Lehrman, Chief Executive Officer

Dear Friends in our Craft Spirits Community:

The National Conference of State Liquor Administrators—a highly energetic, engaging group of state and federal regulators and related industry affiliates—met this month in Washington, D.C. Its mission is to advance effective beverage alcohol policy and regulation by educating its members about these policies and regulations within our communities, states and nation. I appeared on a panel titled “Beer, Wine, and Spirits in the White House: A Historic Perspective,” which was fitting since the meeting was in our nation’s capital. My prep work confirmed what the White House gives us in spades: food and drink connect people across time, space, and cultures, and contain meaning beyond sustenance.

The panel explored the history behind respective bev alc categories and presidents of the United States. Washington started a distillery at Mount Vernon; Jefferson grew and tended vines at Monticello; and Obama homebrewed beer in the cellars at 1600 Pennsylvania Ave. It also highlighted timeless reasons for patronizing on-premise establishments, which have evolved from taverns to modern tasting rooms, pubs, bars, and restaurants.

Within our own circles, we know people frequent our distilleries to savor a cool drink, get the latest news, be entertained, share political discourse, and perhaps even conduct a business transaction. The past is indeed present. Check out the latest issue of CRAFT SPIRITS magazine to discover which American bars are particularly worthy of your visit.

At your next cocktail party or summer BBQ, share these tidbits from the above presentation to impress your audience. At the very least, hopefully these make you smile. Did you know:

  • John Adams consumed a tankard of hard cider at every breakfast, a habit he picked up while at Harvard to help him “down” school provided meals.
  • Warren G. Harding, who loved whiskey, stashed one in his golf bag before each outing.
  • Richard Nixon loved expensive wine but ordered staff to serve the inferior wines to guests.
  • Andrew Jackson’s inaugural party grew so rowdy that White House staff used a strong rum punch to lure the crowd outside to avoid crushing POTUS. (Might Oxbow Rum Distillery have ambitions to recreate that punch? Hear from its president to see what is on its horizon.)
  • Abraham Lincoln held a liquor license as he sold spirits out of his mercantile shop.
  • Thomas Jefferson spent over $16,500 on wine during his White House years.
  • Barack Obama used honey from his garden combs to brew a Honey Ale and Honey Porter.

What are we doing to make sure our beverage alcohol industry continues to grow and presidents into the next century continue to enjoy our innovation? Get a seat at the table, reminding our elected officials that we matter. See our collective trade group efforts to ensure full transparency and scientific evidence within the dietary guideline debate. Register for our legislative fly-in to help shape policy, and complete the Craft Spirits Data Project to provide us with the data we need to strengthen our case.

While ACSA cannot promise the grandeur of The East Room at The White House, it guarantees excitement, creative cuisine, entertainment and learning as we announce our upcoming annual convention in Tucson, Arizona. At this hallmark event in March 2025, we will reveal and allow you to sample the medalists’ spirits from our awards competition, which recently opened for registration. If you want your spirits to stand out, enter this competition now.

Many presidents drank spirits replete with flaws.There was a lack of access to fine ingredients. Sign up for our gin webinar to see how far the category has come. And, by the way, did you know that President Franklin Roosevelt preferred gin martinis?

In “Anthony Bourdain: Parts Unknown,” Bourdain taught many lessons, chief among them how food and beverage from different cuisines can bring people together. Through the STEPUP Foundation program, we team a diverse body of interns with U.S. distilleries and mentors. Want to be a part of this award-winning program? Keep reading to see how you can get involved.

Finally, as of this writing, it is just one week before I bring together two extended families and friends to celebrate—with good food and craft spirits—my daughter Sydney’s wedding. It will be so much more than filling bellies, but will create a joyous event to nurture the soul with heartwarming memories in years to come. This is just another example of connecting people over a shared drink (or two). With signature cocktails of Maisy’s Lavender-Lemon Martini and John’s Reel Old Fashioned (yes, we’re on the Chesapeake Bay), I’ll be toasting to the newlyweds and expressing gratitude for the fruits of your labor!

Cheers,

Margie

ADVOCACY

Help Us Shape the Future of Craft Spirits

The American Craft Spirits Association is dedicated to supporting and fighting for our amazing community of craft spirits producers. To truly make a difference in our efforts to improve market access for your small businesses, we need your help.

Please take a few minutes now to help drive positive change for our industry’s future by:

Taking part in both of these is imperative to our success!

Your Input is Crucial for the Craft Spirits Data Project

Your participation in our survey is essential for generating the comprehensive data that supports our collective story and strengthens our advocacy efforts.

This annual study, in partnership with Park Street, allows us to share your experiences and achievements with Congress, the media, financial institutions, agriculture groups, guilds and more. Please take 15 minutes to complete the survey or forward it to someone in your business who can provide the necessary data. Your privacy is ensured as all information will be reported in aggregate, and ACSA membership is not required to participate.

Please complete the survey as soon as possible but no later than July 31.

Complete the Survey

Join Us on Capitol Hill and Speak with Lawmakers and Regulators

Speaking of Congress, please RSVP to join us on September 17-18 in Washington, D.C., at our Legislative Fly-In. Together, we’ll educate Congress on the issues facing our small businesses. Let’s teach them about the hardships we have with market access and share your story with those on Capitol Hill.

This is your opportunity to speak directly with lawmakers and regulators, discussing issues that directly impact the craft spirits industry. No experience is necessary—we will provide a full briefing and get you up to speed on issues that can change our economic landscape.

Please RSVP now and book your room with our hotel block at Hyatt Place by Aug. 17.

RSVP Now

ACSA Comments on Development of Dietary Guidelines

This month, ACSA and a coalition of other groups representing the beverage alcohol sector urged the U.S. Departments of Health and Human Services (HHS) and Agriculture (USDA) to ensure a fair and transparent process in developing the 2025-2030 Dietary Guidelines for Americans (DGAs).

In a letter to HHS Secretary Xavier Becerra USDA Secretary Thomas J. Vilsack, the group asked for “an alcohol review process that includes stakeholder input and public comment opportunities and that is transparent, deliberative, science-driven, and results in guidance grounded in the preponderance of scientific and medical knowledge as required by law. Without the discipline and rigor of a fair and transparent process that prioritizes sound science over biased agendas, we are concerned that the ultimate guidance will fall short of the preponderance of the scientific evidence standards long held by the DGAs. Americans deserve guidance based on sound science, not ideology, that is developed and communicated in a clear, meaningful way, to ensure Americans understand and implement it.”

Read the Letter

AWARDS

2025 American Craft Spirits Competition Opens for Entries

Take advantage of early-bird rates and enter your products into the only craft spirits judging competition assembled, organized and overseen by you, the distilling community. ACSA’s blind-tasting competition recognizes the best craft spirits in the following categories:

  • Brandy
  • Gin
  • RTD
  • Rum
  • Specialty
  • Vodka & Grain
  • Whiskey
Submit Your Spirits
How to Enter

1) Review the submission guidelines to ensure you can meet all requirements. All products must have a valid COLA from TTB.

2) Select the spirits categories you wish to enter and checkout your cart.

3) Follow our shipping instructions to send in your products between Aug. 1 and Sept. 20.

Submission Fees

Fees for ACSA Members

General Fee (By 08/1/24): $275 per entry

Late Riser (By 9/13/24): $300 per entry

Fees for Non-Members

General Fee (By 8/1/24): $375 per entry

Late Riser (By 9/13/24): $400 per entry

ACSA members must log in to receive their discounted rate. While membership is not required for entering in the competition, you must be eligible for voting membership as defined by ACSA. Not a member? Sign-up to save on competition fees, convention registration, and more! Need to renew? Contact membership@americancraftspirits.org.

Enter Now

CONVENTION

Get ready for Tucson! Save the date for ACSA’s upcoming 2025 Convention & Expo, March 10-12 in Arizona. Mark your calendars now to join us for the education, networking and collaboration. More info coming soon!

Interested in presenting? Send us your proposals! Our Call for Presentations is open until Aug. 9.

CRAFT SPIRITS CLASSROOM

Complimentary Webinar—Worry, Not Happy: How to Manage Anxiety in a World Full of Worry

Anxiety disorders and worrying are on the rise in the U.S. Between politics, the environment, our personal and professional lives, and more, it is easy to see why. Left unchecked, anxiety and worrying can lead to sleep problems, obesity, depression, mistakes at work, relationship problems and many other negative outcomes. In this webinar we’ll cut through the myths about anxiety disorders and how people can effectively prevent and manage anxiety so that it doesn’t worsen and interfere with our daily lives.

When: Thursday, July 11 at 3 p.m. ET

Who: Matt Vogl of VXVY Mental Health

Cost: Complimentary to ACSA members and non-members alike

Sign Up Now

Webinar: Innovations in Gin

Our panel of craft gin producers will explore new flavor and ingredient sensations, botanical innovation and the state of the American gin market. From new twists on venerable classics to adventurous journeys into non-traditional territories, we’ll discover how distillers are reinventing and redefining the gin category.

When: Thursday, July 31 at 3 p.m. ET

Who: Kristina Hansen of Round Turn Distilling/Bimini Gin, Aaron Selya of Philadelphia Distilling and Jason Parker of Copperworks Distilling

Cost: Free to ACSA members; $59 for non-members

Sign Up Now

SPONSORED

STEPUP FOUNDATION

STEPUP Foundation Applications Are Now Open!

As industry leaders, it is up to us to:

  • Open new doors of opportunity and innovation.
  • Show the world we aren’t just checking a box.

NOW is YOUR time to STEPUP!

The STEPUP Foundation is now accepting applications for its 2025 class of interns, mentors and distilleries! Uniquely created to foster diversity in our industry, the STEPUP Foundation offers underrepresented individuals with hands-on training to learn our trade from the ground level up.

STEPUP seeks host distilleries to provide the venue in which to teach. The commitment could be as short as four weeks to host an intern at zero cost to the distillery. A curriculum is also provided.

STEPUP also seeks mentors to provide support and guidance and share their passion for the industry with interns. Mentors can operate remotely with a flexible schedule.

Join us in shaping a more inclusive future for our industry by participating in the STEPUP Foundation’s 2025 program.

Apply Now

IMPORTANT NOTICE

Phishing Alert and Security Reminder

We recently learned about a phishing attempt where someone impersonated an ACSA staff member to steal personal information. If you received or receive any suspicious emails, we recommend blocking the sender and reporting the message to your internet service provider. For more information on recognizing and avoiding phishing scams, check out this article from the Federal Trade Commission.

GETTING TO KNOW OUR BOARD MEMBERS

Q&A with Olivia Stewart of Oxbow Rum Distillery

Olivia Stewart is the president of Oxbow Rum Distillery in Baton Rouge, Louisiana. She grew up running through rows of sugarcane on her family’s farm in Pointe Coupée Parish. After a decade of pursuing an art world career around the world, she went back to her roots to run her family’s rum distillery.

Stewart was recently elected to ACSA’s Board of Directors. This month she answered a few questions for this newsletter and also joined us for an episode of The Craft Spirits Podcast, where she discussed her journey to running the distillery.

ACSA: Someone else nominated you for a board seat—why were you eager to run?

Stewart: I love ACSA. I think the first conference I did was in Louisville. I went into that first conference so intimated, so scared. But the reception I felt there was so warm, and by the end of it I felt like part of the industry, like a member of the community. Just three short years later to be on the board of that organization that welcomed me into the industry—it’s very meaningful and impactful and I feel very proud.

Who are some people or other distilleries that inspire you?

They’ve changed a great deal as I’ve gotten to know the industry more. I’ve become much more authenticity- and story-focused. Honestly, it used to be the ones who I thought had a good Instagram. I didn’t know any better. Now that I’ve learned so more about process, quality and provenance, we’re looking to distilleries like Foursquare and Renegade. Those are rum distilleries I really respect and revere. And the non-rum distilleries, just the fellow small guys like me, with quality people behind quality product. I love Delta Dirt Distillery in Helena, Arkansas. That family, they’re fifth-generation and their focus is farm-to-table. When we met at an ACSA convention it was just a sense and connection of camaraderie and sharing similar paths and histories while also being very different at the same time.

What’s the most important thing you’d want people to know about Oxbow Rum Distillery?

Our vision has changed over the years, but now it’s simply about staying true to ourselves and the ingredients we’re using. I grew up on that farm, watching my dad toil through the 90s when the going was real tough. We’ve been at it for 165 years now, and to this day, every day, I wake up and see the people that put in the work to keep it going into the next century. I see the cane get planted. I literally watch it grow. I see the 24/7 grind every harvest, the fermentations and late-night distillations my team puts in at the distillery. Right down to the bottling days and pouring it for our tasting room guests. Our mission at Oxbow is to honor all that hard work by putting out the best product we possibly can. Anything less would forsake the people putting in the work and dedication at every single step.

What’s currently going on and coming up at Oxbow Rum Distillery that you’re excited to share?

We recently received two double gold medals from the San Francisco World Spirits Competition. We were nominated for best in class for both White and Agricole rum categories. I think it’s such a testament to the work that every single employee here has put into it. I’m beaming with pride.

And this year I’m very excited to be launching a classic, Caribbean-style dark rum under our False River brand. While Oxbow is additive-free, sugar-free, and caramel-coloring-free, the False River brand is our flavored rums—and we’re launching that classic dark style later this summer—aged in bourbon barrels with that rich, dark caramel color and all! Almost all “dark” rums are adding that, we’re just being honest about it. We’ve also got a fun cane syrup project we’re working on, so stay tuned for that. We’re really just embracing all of the different products that sugarcane makes and educating people about it.

Any advice or words of wisdom for your peers in the distilling community?

Never, ever, ever, ever give up. The other big thing that my dad would say to help push me through is from Theodore Roosevelt’s The Man in the Arena speech. Essentially the premise is to be the man or woman in the arena. Never mind what the critics say. They’re not the ones in the arena trying. They’re just on the sidelines, in the audience, in the stands. You can’t know failure if you’ve never tried. It’s ok to fail. Learn from it and keep fighting.

Listen to The Craft Spirits Podcast

CRAFT SPIRITS MAGAZINE

Shining a Spotlight on ACSA Members

In the latest issue of CRAFT SPIRITS magazine, get to know some of ACSA’s member producers like B.H. James Distillers, Driftless Glen Distillery, Freeland Spirits, New York Distilling Co. and Silverback Distillery.
Read More

Read the Latest Issue of CRAFT SPIRITS Magazine

The latest issue of CRAFT SPIRITS magazine includes:

  • A showcase of the most dynamic, craft spirits-friendly bars across the U.S.
  • A look at how spirits clubs help distilleries foster consumer loyalty and expand market reach
  • Reviews of point-of-sale systems for tasting rooms
  • And much more!
Read the Issue

Receive a Limited-Edition Cocktail Mixing Glass

If you’d like to receive early digital versions of CRAFT SPIRITS magazine, join the V.I.P. Lounge today. Members of our Toast Tier also have their choice of receiving an exclusive, limited-edition cocktail mixing glass emblazoned with the CRAFT SPIRITS magazine logo from Distillery Products OR a set of two Glencairn glasses emblazoned with the CRAFT SPIRITS magazine logo.
Join the V.I.P. Lounge

Check Out the CRAFT SPIRITS Magazine Media Kit

Want to get your products and services noticed? Be a part of upcoming issues of CRAFT SPIRITS magazine, the all-digital, bi-monthly publication of the American Craft Spirits Association! Check out our 2024 media kit to see what’s in store.

Share Your Story with CRAFT SPIRITS Magazine

If you’re not already sending news and updates about product releases and general happenings at your distillery, please add news@americancraftspirits.org to your mailing list.

WELCOME, NEWEST MEMBERS!

ACSA extends a warm welcome to:

Find out more about becoming a member here.

ET CETERA

Did You Know?

The TTB has issued 4,915 DSPs! Find the full list by clicking on Spirit Producers and Bottlers here.

Don’t miss these upcoming drink holidays:

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©2024 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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