This panel of three distinguished craft distillers, moderated by journalist Wayne Curtis, explores an oft-observed trajectory among start-up distillers: the business plans distillers start out with are rarely the same plans they follow in year two or three. New distillers learn from their mistakes, grow from their experience, find soaring demand for products they hadn’t anticipated, lagging demand for others, and shortages of source material they assumed abundant. They redirect their energies, and, essentially, find that they’re launching all over again. How to prepare for and manage that shift? Three distillers who’ve experienced this first-hand will reveal how they directed their second act.
2017 Convention Education Track 3 - Marketing and Finance In Library
Directing Your Second Act
- Presenter(s): Wayne Curtis, Maggie Campbell, Scott Blackwell, and Christian Krogstad
- Duration: 47:49
- Available in HD?: Yes