Leveraging Media Properly to Market Your Brand
It?s not selling the first bottle – it?s selling the last, which requires marketing and media combined to carry a powerful message. Building a powerful media and marketing plan into your business plan is critical to long term success, and it can be done in a cost-effective manner. Media is about overall engagement with the consumer across many platforms. This panel of professionals will outline researched and proven methods that relate to content marketing, print and digital media, as well as event marketing. We will focus on easy methods and tools distillers can use in their business right now. And what NOT to do when using media to market your business as a startup or established business.