The New Tastemakers: How To Use Sensory Perception To Increase Brand Enjoyment

Webinars In Library

Back to Weblog Catalog

  • Presenter(s): Cynthia Sterling, Sterling Creativeworks
  • Duration: 56:18
  • Available in HD?: Yes

Does your branding give the right flavor cues? We now know that flavor experience, and therefore brand enjoyment, is influenced by all of our senses – not just our taste buds. Join us to learn how the latest research on sensory perception can help us design packaging and messaging that create authentic and memorable experiences for consumers, and drive brand loyalty. After our presentation, we’ll save some time for Q & A.

©2019 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

Log in with your credentials

Forgot your details?