The Story Sells the Spirit: How Narratives Affect Sales

2018 Convention Education Sales and Marketing In Library

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  • Presenter(s): Robin Robinson (Robin Robinson LLC), Gonzalo de la Pezuela (Distill Ventures), Angie Fleitz (Solid Light), Mary Kate Lo Conte (Merz Branding)
  • Duration: 48:48
  • Available in HD?: Yes

What activates customers at every tier of the supply chain? What carries your brand from inside the distillery to the farthest shelf in a small town at the other end of the country? It’s your story, the heart and soul of your business, your hopes and dreams given shape in words and pictures and focused on selling your product. We’ve assembled four pros in the art and craft of putting together a brand’s story that works for their clients and they’ll share their insights and give you takeaways on what you need to make yours memorable and profitable.

©2019 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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