Using Your Online Presence to Build Your Brand

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  • Presenter(s): Karen Barnes, Wine Direct Marketing
  • Duration: 51:43
  • Available in HD?: Yes

Just getting started or ready to take your brand to the next level? Learn from an alcohol-marketing subject matter expert!

We’ll cover how to implement, improve and expand online tools to create opportunities with your consumers in the online marketing space. In this session, we will cover best practices in website design and content, blogging, email campaigns, third-party reviews, social media tools and trade collateral. We will review current website tools and techniques, offer insights on creating and implementing an online communication and marketing strategy and how to use your content creatively across many platforms.

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