ACSA Convention & Expo

General Registration (Feb 2 – March 9) 

• Members: $660
• Additional Members: $460
• Non-Members: $915
• Additional Non-Members: $680

Members must register using the main account holder’s email address to receive the member rate.

Late Registration (March 10 – April 3)

• Members: $700
• Non-Members: $945

Cornhole Tournament

Who remembers the historic hockey game in Minneapolis or the pickleball tournament in Tucson? This year, our first-ever cornhole tournament is coming to the expo floor on the afternoon of April 17! Join us for fun, friendly competition and the chance to win bragging rights and a prize for the winning team. Grab a teammate and claim your spot by registering below. On-site registration will also be available, but space is limited.

Interested in sponsoring the cornhole tournament?

Lane Sponsorship – $500

• Includes one dedicated lane (two boards) and matching bags. Sponsor logo prominently displayed on both boards and the bags.

Title Sponsorship – $3,000

• Prominent company logo placement on 8 of the 16 cornhole boards and matching bags across 8 tournament lanes, plus participation in the awards ceremony for added brand visibility.

Please contact kristiane@americancraftspirits.org for additional information or questions.

Distribution Workshop 

In this five-hour workshop, you’ll learn how to negotiate distribution contracts, strengthen distributor relationships, and build a growth-focused sales strategy. The day wraps with a Q&A and breakout discussions so you leave with clear, actionable steps tailored to your brand.

• Members: $199
• Non-Members: $325

Distillery Tours

We’re excited to offer three unique distillery tour experiences during the 2026 Convention & Expo—one full-day Sacramento–area tour and two optional half-day excursions.

Sacramento & Surrounding Area Distillery Tour

A full-day, guided exploration of some of the region’s standout craft producers, including Dao Distillery, Midtown Spirits, Sabbatical Distillery, and the UC Davis Teaching and Research Winery.

• Member: $139
• Non-Member: $189

Half-Day Tours

Perfect for attendees who want a shorter, more focused experience.

St. George Spirits (Half-Day Tour)

• Rate: $175

Hinterhaus Distilling (Half-Day Tour)

• Rate: $175

Convention activities will take place at the Sacramento Convention Center, 1400 J St, Sacramento, CA 95814. Please note: This event is designed for trade professionals across the craft spirits and beverage industry, and you must be 21 years of age or older to attend. The nearest airport is the Sacramento International Airport . 

• Cancel February 2 – March 9, 2026 = 50% refund
• Cancel after March 9, 2026 = No refund

Note: To receive your ACSA member discount, you must enter the email address you use for your membership login upon registration. Questions? Contact membership@americancraftspirits.org.

The American Craft Spirits Association (ACSA) does not sell attendee lists or share attendee information with third parties. Additionally, we do not work with third-party organizations to book hotel blocks. Any communication from groups claiming otherwise is unauthorized and fraudulent. Your security and trust are our priority. If you are contacted by someone offering attendee lists or hotel booking services on behalf of ACSA, or if you have any questions or concerns, please reach out to Stephanie Sadri directly at stephanie@americancraftspirits.org.

Caitlin Bartlemay, Master Distiller, Clear Creek Distillery

Caitlin Bartlemay started her career at Clear Creek Distillery in 2010 after finishing her degree in Food Science. She is Clear Creek Distillery’s Master Distiller and passionate and devoted to educating the world on why the story and quality of the spirits in their glass is worth celebrating.

Session: Doing Stuff With Bartlemay: Barrel Edition and Minimizing Methanol Production in Bartlett Pear Brandy

Reese Benton, Founder, Posh Green Cannabis Boutique

Reese Benton is a San Francisco–based entrepreneur and the founder of Posh Green Cannabis Boutique, a social-equity cannabis retail brand known for its elevated, community-first approach. She is recognized for her leadership in building inclusive businesses and for bringing luxury, culture, and purpose together within emerging markets.

Session: Cannabis at the Crossroads: Blazing a Trail for Craft Spirits

Chris Buglisi, CFO, COO and co-founder, Misunderstood Brands

Chris is the CFO, COO, and co-founder of Misunderstood Brands, where he leads the company’s financial and operational strategy. He oversees everything from budgeting and inventory to compliance and process improvement, with a focus on building efficient systems that support sustainable growth. He believes strongly in Misunderstood’s “work hard, be nice” philosophy and an ego-free culture. Chris enjoys solving small business challenges, finding smarter ways to operate, using data to guide decisions, and staying closely connected to the customers and partners who help bring the brand to life.

Session: How to make Smaller Budgets have a Bigger Impact

Dr. Gregory Canillas, CEO, Canillas-King

Dr. Gregory Canillas (“Doc”) is the CEO of Canillas-King and a participant in the Long Beach Cannabis Social Equity Program. His work sits at the intersection of consumer behavior, hospitality, and emerging beverage trends, including zero-proof and cannabis-infused drinks. He consults on signature beverage experiences for private, corporate, and hospitality clients, with a focus on cultural storytelling and shifting social rituals around drinking. Dr. Canillas is an Adjunct Professor at Pepperdine University’s Graduate School of Education and Psychology, where he teaches clinical marriage and family therapy master’s students, and at The Chicago School of Professional Psychology (Los Angeles), where he teaches master’s- and doctoral-level courses in clinical forensic psychology. He has presented at Tales of the Cocktail, moderated industry panels, and spoken at Portland Cocktail Week and other national beverage conferences.

Session: Cannabis at the Crossroads: Blazing a Trail for Craft Spirits

Christian Deakin, Product Development Manager, BevZero

Christian Deakin grew up on a vineyard in western New York and went on to graduate from Cornell University in 2015 with a Bachelor of Science in Microbiology and a minor in Enology. He then moved to California where he spent the next eight years working for Gallo; the first four as a research enologist and the next four as a production microbiologist. He joined the BevZero team in 2023 as the product development manager where he now works with clients to bring their custom formulas from concept to bottle, while also developing No & Low alcohol products for BevZero’s White Label program.

Session: No & Low Alcohol Technical Production, Chemistry, and Regulation

Rawnica Dillingham, Chief Sales Officer, New Riff Distilling,  Founder & Chief Visionary Officer,  Fallow Collective

Rawnica Dillingham (she/her) is an executive, entrepreneur, and thought leader whose career spans more than 30 years across the spirits and hospitality industries. At New Riff Distilling, she oversees all aspects of global sales strategy, including distributor relationships, forecasting, pricing, and market expansion across domestic and international territories. Her leadership emphasizes collaboration, clarity, and a culture-first mindset, ensuring growth aligns with both the company’s independent vision and its people-centered values.As founder of Fallow Collective, Rawnica leads a purpose-driven ecosystem of brands rooted in hospitality, leadership, and purpose.

Session: Scaling Without Overhead: How Fractional Sales Teams Can Power Craft Spirits Growth

Eric Evans, Counsel, Adams and Reese

Eric Evans is a member of the Intersection of Business and Government Practice in the firm’s Nashville office where he counsels emerging and established businesses alike across the three alcoholic beverage tiers, in corporate and hospitality matters, and those in the cannabis/CBD industries. Drawing on his prior experiences as a business and commercial litigator, businesses rely on Eric for his strategic approach, practical advice, and creative problem solving. Businesses seeking proactive and hands-on representation partner with Eric to act as their outside general counsel, relying on his advice across a diverse manner of formation and operational matters.

Session: Distribution Workshop

Kayla Hasbrook, Director of Sales, Altamar Brands

Kayla Hasbrook is a seasoned spirits professional with deep experience across hospitality, education, and national brand development. After beginning her career in New York City—working with acclaimed programs at ABC Cocina, Pouring Ribbons, and Mayahuel—she transitioned into supplier leadership, bringing her agave and rum expertise to markets across the country. Kayla served as Winebow’s West Coast Spirits Director before moving into a national role with Altamar Brands, where she supports the growth of terroir‑driven portfolios including Lagrimas Tequila, Foursquare Rum Distillery, and Probitas Rum. She has played a key role in launching and scaling respected spirits brands, including Aplos NA, Cazcanes, and G4, along with multiple premium agave and rum expressions within the Altamar portfolio. Her work blends education, market strategy, and storytelling, helping teams and accounts champion thoughtful, family‑owned, and production‑transparent spirits.

Session: Distribution Workshop

Denise Jones, Technical Sales Support Manager, Fermentis

Denise Jones is a Technical Sales Support Manager for Fermentis that specializes in fermentations for distillates and other unique beverages, joining Fermentis in October of 2020. She has 32 years of brewing, distilling and beverage manufacturing experience, and has served as a judge for the Kombucha Brewer’s International competitions, as well as an international beer judge for over 30 years. Denise attended the American Brewer’s Guild in Spring of 1995 and has created award winning beers for Great Basin Brewing Company in Sparks, Nevada, Third Street Aleworks in Santa Rosa, California, and Moylan’s Brewing Company in Novato, California. At Moylan’s, she began making whiskey washes for the sister distillery, Moylan’s Distilling, where she developed flavorful washes, assisted with distillations and barrel maturation decisions. In 2015 she accepted a position in Bamberg, Germany with Weyermann® Specialty Malts to become their Master Distiller/ Staff Brew Master, where she created biers, wines, whiskeys, gins, bier schnapps, and Bavarian fruit brandies. Denise now lives in Northern Nevada and offers technical fermentation support to distillers in North, Central, and South America.

Session: Strategic Fermentation: Leveraging Yeast Strain Diversity for Targeted Congener Profiles in Whisky Production

Chris Jordan, Distiller, St. George Spirits

Chris Jordan, distiller, joined the St. George team in 2009. In his years with the distillery Chris has proven to be a talented distiller, leading the production team and overseeing daily production operations and logistics.

Session: Minimizing Methanol Production in Bartlett Pear Brandy

Peter Lijewski, Enlighten Supply Chain, Founder & Former VP of Supply Chain, Breakthru Beverage Group

Peter Lijewski is a supply chain and operations leader in the beverage industry, with experience across both the supplier and distribution tiers. He spent nearly two decades at Constellation Brands, including serving as VP of Global Procurement and VP of Supply and E-Commerce Operations, where he led national and global teams supporting wine and beer portfolios. Most recently, Peter was VP of Supply Chain at Breakthru Beverage Group, where he transformed the organization into a high-performing, center-led operation with integrated planning, supplier collaboration, and data-driven decision-making. He is known for his practical leadership style, focus on safety and quality, and commitment to building engaged, effective teams.

Session: Distribution Workshop

Alex Koral, Regulatory General Counsel, Sovos ShipCompliant

Alex Koral, Regulatory General Counsel, Sovos ShipCompliant Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert in DtC shipping laws and interstate distribution of alcohol. He has spoken on the topic at many industry events including ACSA Convention, Craft Brewers Conference, DTC Wine Symposium, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.

Session: DtC Shipping on the Rise: Prepare for More Sales Options

Ryan Malkin, Managing Partner, Malkin Law

Ryan Malkin is managing partner at Malkin Law, a Miami-based firm focusing on beverage and cannabis law. He has extensive experience providing guidance to suppliers, wholesalers, retailers, agencies, and third parties within these regulated industries. Malkin Law is also counsel to the American Craft Spirits Association, Adult Non-Alcoholic Beverage Association, the New York State Distillers Guild and Florida Craft Spirits Association.

Session: Beyond Bankruptcy: Practical Options for Financially Distressed Beverage Businesses

Stuart Maxwell, Chief Operating Officer, Proof 8

Stuart Maxwell is the Chief Operating Officer at Proof 8, where his role is to lead the company’s global expansion and ensure its platform continues to solve the most critical operational challenges facing modern distilleries and warehouses today. A former Head of Product, Stuart has been instrumental in shaping the platform to date, with tools like Real-Time Liquid Summaries, Smart Scheduling and Digital Deeds, all of which enable spirits businesses to scale with confidence, reduce compliance risk and improve transparency across every stage of spirits production. Stuart joined Proof 8 from William Grant & Sons, where he spent over a decade mastering all aspects of operations from technical process innovation and liquid supply to maturation.

Session: Efficiency, Transparency, Growth: The Case for Digital Transformation in Distilling and Maturation

Shana Metzger, Senior Counsel, Barnes Beverage Group

Shana joined BBG in January 2023 after a diverse legal career, including a supervisory role at the Department of Education and owning her own law firm. Her experience advising clients as external counsel runs the gamut from intellectual property, labor and employment, business and civil litigation, mergers & acquisitions, trial preparation, contract review and drafting, software licensing, and government procurement. Shana also managed the Martha’s Vineyard Sharks, a team in the futures collegiate baseball league, driving real change in the organization from a six-figure deficit to a surplus in only two seasons. While there, she perfected her skills of project and team management – she knows what it’s like to run and manage a budget.

Session: Pouring over the Regs: Real World Strategies for Avoiding Fiascos in Alcohol Trade Practices

Susan Mooney, Founder/CEO, Spirits Consulting Group

As the founder and CEO of Spirits Consulting Group (SCG), Susan has worked with founders and key stakeholders to create winning digital strategies and implement compliant, successful ecommerce solutions. SCG’s clients include multinational organizations, entrepreneurial ventures and craft distilleries with products ranging from artisanal spirits to non-alc, functional beverages, Coffee and RTDs. At SCG, Susan combines an understanding of emerging consumer trends with strong business acumen and a deep understanding of how to utilize emerging technologies to drive real business impact. She has worked with more than 80 brands on strategy, launch and growth. She recently contributed a chapter on ecommerce best practices to the updated ACSA Guide to Starting and Operating a Distillery.

Session: Harnessing AI/Technology to Solve Real-World Marketing Problems

David Morgan, National Sales Director, Sugarlands Distilling Company

David Morgan is the National Sales Director for Sugarlands Distilling Company, where he leads the brand’s national sales strategy and distributor relationships across the United States. He joined Sugarlands in 2023 as a Regional Sales Manager and was promoted to National Sales Director within a year. In his current role, David has restructured and streamlined Sugarlands’ national sales organization, helping position the company for continued growth and expanded distribution across its portfolio of award-winning house of spirits, which includes Sugarlands Shine, Sugarlands Sippin’ Creams, High Rock Vodka, the critically-acclaimed Roaming Man Tennessee Rye Whiskey and Broken Antler Flavored Whiskey. Before joining Sugarlands, David spent more than a decade with Mexcor in San Antonio, beginning as a sales representative and rising to General Sales Manager for the state of Texas, and later to Vice President of the Package Store Division, also overseeing the Louisiana market. A graduate of the University of Texas at San Antonio, David is known for building high-performing teams and strong relationships throughout the spirits industry. Outside of work, David enjoys spending time with his wife, Rebecca, and their three children, and remains active in his church and mentoring young leaders.

Session: Distribution Workshop

Jeremy Murrell, Founder, Morpheus

Jeremy Murrell founded Morpheus to help brand stop guessing about marketing and start growing. With over 25 years of experience in marketing, market research and behavioral science – including two decades of shaping some of the world’s most iconic spirits brands – I’ve seen firsthand how a clear marketing strategy can transform a brand’s growth trajectory. At Brown-Forman I worked on brands that include Jack Daniel’s, Woodford Reserve, Old Forester, Herradura tequila and a variety of RTDs to define brand positioning, craft marketing strategies and uncover opportunities for growth. I believe in an approach that combines the science of research with the art of creative storytelling that helps brands uncover what makes them unique, how to connect with consumers more deeply, and ultimately grow with confidence

Session: Beyond Demographics: Connecting with Consumers

Mike O’Gorman, Senior Partner, Barnes Beverage Law

Mike brings special value to clients who are launching new products, particularly those falling outside traditional commodity definitions, as Mike has significant experience advising client teams in innovation and new product development. The passion for alcohol beverage innovation, from both consumer and legal perspectives, drives Mike to find creative solutions for his clients. He also advises clients on mergers and acquisitions, establishing contract brewing and alternating proprietorships, compliance with various regulatory schemes, federal and state licensing, and excise tax compliance. Mike began his career in private practice before serving as Regulatory Counsel for Craft Brew Alliance, where he served as primary legal counsel to the company’s New Products Development team and innovation business unit, the pH Experiment.

Session: Pouring over the Regs: Real World Strategies for Avoiding Fiascos in Alcohol Trade Practices

Martin Pazzani, CO-CEO, Unbound Spirits Brands

Martin Pazzani is a former corporate Chairman & CEO, a TED Speaker, a mountaineer and explorer with summits on all seven continents, a serial entrepreneur and author, who has worked in the spirits industry since 1979.  At Heublein (now Diageo), he rose from entry-level Senior Marketing Analyst through Strategic Planning roles and then to the top marketing spot in the company over 14 years, managing brands and leading brand management for Smirnoff Vodka, Jose Cuervo Tequila, Black Velvet Canadian Whisky, Inglenook and Almaden wines, Famous Grouse and Highland Park Scotch, Yukon Jack, and many others. More recently he’s the Co-Founder of a celebrated, luxury craft tequila brand — extra anejo Tears of Llorona — which was Beverage Testing Institute Tequila of the Year in 2025. And now he owns several small batch, craft brands through the newly founded Unbound Spirits Brands in Wisconsin, where their super-premium offerings — The Maelstrom Bourbon, Hooligan Soup Irish Whiskey, Icebound Vodka, HoldFast Bourbon,and Les Terribles Bourbon — are all award-winning and scaling into broader distribution.

Session: Competing As David In A World of Goliaths: Rules for Underdogs, Upstarts, and Challenger Brands

Maria Pearman, CPA,  Food and Beverage Practice Leader, GHJ

Maria is an expert in the beverage alcohol industry, who provides accounting and advisory services to clients. She specializes in internal accounting processes, financial reviews, budgeting, cash flow forecasting, financial strategy and succession planning.​ Prior to joining GHJ in 2021, Maria built a national practice focused on beverage alcohol. She helped clients improve financial results and maximize efficiency of operations, guiding them through ownership transitions.​

Session: The Competitive Edge: What the Best Craft Distilleries do Differently

Chris Underwood, CEO, Young’s Holdings

Chris Underwood has dedicated his career working for Young’s Market Company (a subsidiary of Young’s Holdings), one of the largest wine and spirits distributors in the U.S.. Starting in the Los Angeles warehouse in 1996, he went on to become the Chief Executive Officer starting in 2011. As the fifth generation to lead Young’s Market Company, Chris oversaw all Young’s Market’s business operations. With the joint venture with RNDC in 2019, the Young’s Market operations were transferred to the RNDC Management team. Chris currently serves as the CEO of Young’s Holdings and is a member of the Board of the STEPUP Foundation.

Session: Distribution Workshop

Dave Smith, Head Distiller and Blender, St. George Spirits

Dave Smith, head distiller and blender at St. George Spirits, joined the distillery in 2005. In addition to leading the distillery’s production team, Dave also oversees ingredient sourcing, product development, quality control, and mentoring the next generation of distillers at St. George.

Session: Minimizing Methanol Production in Bartlett Pear Brandy

Matt Strickland, Master Distiller, Iron City Distilling

Matt is an active teacher in the distilled spirits industry, sitting on the faculty of The Distilled Spirits Epicenter, The Siebel Institute, and Point Park University. He also sits on the Board of Examiners for Distilling at The Institute of Brewing & Distilling. He is an active writer, producing numerous technical scripts for industry publications such as Distiller Magazine, Artisan Spirit, and Brewer Distiller International and regularly contributes to Whisky Magazine. He has written two books for distillers, Cask Management for Distillers (White Mule Press, 2020) and Batch Distillation: Science and Practice (White Mule Press, 2021). His new book Whiskey: From Grain to Glass will be published in early 2026. Currently Matt is the Master Distiller for Iron City Distilling in Creighton Pennsylvania where he focuses on historically accurate rye whiskey production.

Session: Old Whiskey the Old Way: Pre-Prohibition Distillation and Maturation Techniques

Rox Tiburolobo, Technical Sales Manager, Lallemand Biofuels & Distilled Spirits

Rox Tiburolobo is an award-winning brewer and distiller who has spent over a decade in the alcohol production industry. With an education in bioscience microscopy and molecular toxicology, they originally worked in biotech before making the jump to craft brewing that eventually transitioned into a career in distilled spirits production. While predominantly specializing in whiskey and grain spirits, they have experience in producing a wide range of products from their time in the contract distillation sector. In their current role as a Technical Sales Manager with the Lallemand Biofuels & Distilled Spirits team they provide technical expertise in fermentation and mash house optimization for craft distilleries throughout the Western United States and Canada.

Session: Squeeze Every Drop: Building Efficiency and Profitability into Craft Distilling

Heather Wibbels, Mixologist and Whiskey Educator

Heather Wibbels is a whiskey educator, award-winning mixologist, and Executive Bourbon Steward based in Louisville, Kentucky. Known as the Cocktail Contessa, she is the author of Bourbon Is My Comfort Food: The Bourbon Women Guide to Fantastic Cocktails at Home, which was featured in Forbes and praised for its approachable education and creativity. Heather is a former Managing Director and Board Chair of Bourbon Women and has judged for major spirits competitions including ASCOT, ADI, World Whiskies Awards, and ACSA. Her work focuses on helping both consumers and brands build deeper connections through guided sensory experiences, flight design, and story-driven whiskey education. Her writing and cocktail creations appear in publications such as American Whiskey Magazine, The Bourbon Review, Bourbon+, Drinkhacker, and Food & Dining, where she is a regular columnist.Through her brands Cocktail Contessa and Bourbon Fluent, Heather creates educational content, sensory programming, and cocktail strategy for distilleries, tourism organizations, and whiskey enthusiasts across the country. She believes every whiskey tells a story—and when education and flavor align, consumers build loyalty one sip at a time.

Session: Make Them Taste the Why: Anchor Perception, Build Trust, and Move Bottles

Damien Wilson, Faculty Director, Sonoma State University’s Wine Business Institute

Damien Wilson was appointed in June 2025 as the Faculty Director with Sonoma State University’s Wine Business Institute. This new leadership role follows on from his arrival in August 2015 as the inaugural Hamel Family Chair of Wine Business for SSU. Dr Wilson arrived in California with 20 years of professional experience across the wine sector. He joined the Wine Business Institute from the triple accredited Burgundy School of Business, where he launched the leading MSc in Wine Business Program in 2008, after having started his career as an academic with the University of South Australia in 1999. Dr Wilson’s research background started with the prestigious Wine Marketing Research Group, where he worked with a client list, extending from global organizations such as Pernod-Ricard and the Fosters group, through to generic bodies and boutique wine producers. His professional and research interests have realized an extensive list of trade, consumer and academic publications, with this article on wine purchasing behavior realizing more than 21000 views in less than a week, and a Meininger’s Wine Business International article on premiumization, which captured more than 5000 views in the first 48 hours after publication. He also writes prolifically on regionality and conjunctive labeling, tourism and technology, with a regular Op-Ed piece with the Wine Industry Network’s Advisor column. Dr Wilson’s revealing publication on conjunctive labelling led to invitations to present at that year’s Oregon Wine Symposium, where he engaged an audience of more than 500 to respond to queries on their on-going marketing challenges in emergent grape variety selection. Dr. Wilson focuses most of his research on finding solutions to the challenges facing the wine industry in the modern environment. As heard recently on San Francisco’s KCBS radio station, Dr. Wilson is both aware of the challenges, and also providing solutions for wine producers to make the changes necessary to adapt to the modern wine business environment.

Session: A Data-Driven Approach to SKU Strategy

Kelly Woodcock, Consultant

Kelly Woodcock serves as a consultant for the spirits industry focusing on bringing direct paths to consumers for spirits companies previously not done in the industry. Previously, she worked at Westward Whiskey for over 13 years as Vice President and Oregon General Manager. In her role, Kelly oversaw direct to consumer (DtC) programs while also leading Westward’s hospitality operations at three locations: the Westward Whiskey Distillery tasting room and the two Westward Whiskey outlets at Portland International Airport (PDX). She concepted and launched the Westward Whiskey Club, the first-ever U.S. distillery subscription club that offered four exclusive distillery releases per year. Kelly and her team managed inventory, hiring, training, staffing, and customer service for guests and club members. For over a decade,. Kelly led the development and execution of the company’s immersive brand experience at Portland International Airport concourse C, the world’s first craft distillery airport tasting room when it opened to the public in 2016.

Session: Starting Your Club: A Guide to Consistent Revenue

Jonathan Yaffe, Cofounder and CEO, AnyRoad

Jonathan Yaffe, the cofounder and CEO of AnyRoad, believes in the power of leveraging data to scale transformative experiences. He founded AnyRoad, the first AI-powered Consumer Engagement platform after working for Red Bull, where his team strategically invested billions of dollars in experiential initiatives, without any direct insight into analytics or ROI. Today, AnyRoad powers consumer engagement in tours, tastings, events, clubs, and premium memberships for over 700 distilleries both craft and massive.

Session: Best Practices for Tasting Rooms: Driving Visits, Repeat Engagement, and On-Site Retail Sales

Austin Yurt, HSE Manager, ISTS Inc

Experienced Environmental Health & Safety Manager with a demonstrated history of working in the safety industry. Skilled in OSHA compliance training such as Hazwoper , Confined Space Entry & Rescue, Respiratory Protection & Emergency Management. Strong understanding of safety policies & procedures with a Bachelor’s Degree in Public Health & Environmental Health & Safety from Western Kentucky University.

Session: From Compliance to Culture: Best Practices in Distillery Safety

Hyatt Regency Sacramento

• Rate: $249/night
• Cutoff Date: March 24, 2026
• Booking Link: Book Hyatt Regency Here

Sheraton Grand Sacramento Hotel

• Rate: $249/night
• Cutoff Date: March 24, 2026
• Booking Link: Book Sheraton Grand Here

Complimentary media credentials are available to qualified members of the trade and business press, spirits writers, and podcasters. Media registration is subject to review and approval.We look forward to partnering with trade media to amplify the stories, challenges, and innovations shaping the future of American craft spirits.