As the world’s second largest economy, the EU positions itself as a key market for American craft distillers. The union of dozens of states proves to be complex, with varying regulations and barriers to entry in each country. Learn strategies for exporting from the US and entering key states within the EU, including commercial and industry trends, growth strategy, development and execution, EU market industry insights, distribution options and overall guidance.
2017 Convention Education Track 2 - Safety, Compliance, and Growth In Library
EU Route-to-Market Strategies for US Craft Distillers
- Presenter(s): Harry Kohlmann
- Duration: 1:01:40
- Available in HD?: Yes