The Perfect Ingredient for Balanced Marketing

2017 Convention Education Track 3 - Marketing and Finance In Library

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  • Presenter(s): Susan Mooney and Matt Baries
  • Duration: 59:44
  • Available in HD?: Yes

Competition is fierce and creative marketing can make or break a brand. It’s not enough to have a great product — how you sell it to your audience will help you over the tipping point (or put you out of business). The absence of a Pernot Ricard-level budget doesn’t mean you can’t take your marketing to the next level.  Explore the challenges and obstacles then analyze solutions to overcome them to create a winning marketing campaign on a micro budget.

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