Competition is fierce and creative marketing can make or break a brand. It’s not enough to have a great product — how you sell it to your audience will help you over the tipping point (or put you out of business). The absence of a Pernot Ricard-level budget doesn’t mean you can’t take your marketing to the next level. Explore the challenges and obstacles then analyze solutions to overcome them to create a winning marketing campaign on a micro budget.
2017 Convention Education Track 3 - Marketing and Finance In Library
The Perfect Ingredient for Balanced Marketing
- Presenter(s): Susan Mooney and Matt Baries
- Duration: 59:44
- Available in HD?: Yes