BUILD A BETTER BRAND AMBASSADOR is a webinar focused on creating the next generation Brand Ambassador: a sales-oriented, account-driving individual. Full of brand and category knowledge, loquacious and articulate, this individual delivers the brand pitch with aplomb and insider confidence. But also sharply focused on where the brand is at all times and dedicated to driving adoption and volume.
This new Brand Ambassador:
- is trained in sales knowledge and technique and knows the difference between the hard and soft sell
- can read a back bar or shelf in seconds to understand what the next 60 seconds should be in an account.
- knows how to follow up, knows where best to spend the limited promotional dollars available;
- knows how to work thrifty while looking extravagant
- knows how to communicate effectively with the sales organizations in their region to move the needle.