A tasting room has become a vital part of how a craft distillers build awareness for their brands and create an emotional connection with its customers. This panel includes three speakers with very different tasting room styles, and is devoted to get the most out of a tasting space regardless of size. Expect to hear these craft distillers dig into topics such as staffing and education, special events, and dealing with government officials.
2018 Convention Education Sales and Marketing In Library
How to Maximize Your Tasting Room Experience
- Presenter(s): Emily Pennington (Wine & Spirits Daily), Meredith Grelli (Wigle Whiskey), Robert Likarish (Ironroot Republic), Hannah Lowen (New Riff Distilling)
- Duration: 56:21
- Available in HD?: Yes