Game Changer: Emerging Trends and How Millennials are Changing the Game for Craft Spirits Branding



Millennials consume products and media differently than any other generation before them. He will discuss why you should care about this group of consumers who represents 1.87 Trillion in total spending power and why they represent the largest growth segment of the spirits market now and into the future. A look at how they spend their money on alcohol, what’s hot and what’s not and why big brands should be worried.

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