The Story Sells the Spirit: How Narratives Affect Sales



What activates customers at every tier of the supply chain? What carries your brand from inside the distillery to the farthest shelf in a small town at the other end of the country? It?s your story, the heart and soul of your business, your hopes and dreams given shape in words and pictures and focused on selling your product. We?ve assembled four pros in the art and craft of putting together a brand?s story that works for their clients and they?ll share their insights and give you takeaways on what you need to make yours memorable and profitable.

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