Webinar: New Product Development: How to successfully create and launch a new product
$59.00
Description
April 24th, 2019 from 3-4 PM Eastern time
In this session, Scott Schiller from Thoroughbred Spirits Group will share a step-by-step approach to an outcome that is based on creativity. Starting from just an outline of an idea, you will see how a brand comes to life from inception all the way through launching into the market.
Key areas covered include:
-Ideation
-Business purpose
-Brand development
-Naming
-Packaging design
-Packaging sourcing
-Liquid development
-Market testing
-Marketing + Sales plan
-Distributor outreach
-Launch
About Your Presenter, Scott Schiller
As a fifth-generation distiller, Scott has over 25 years of experience in multiple aspects of the spirits business, ranging from business and product development to sales and marketing. Scott is an expert at creating strategies to mitigate risks in startup and emerging spirits businesses, and creating and managing brand portfolios of all sizes, including long-established, internationally-distributed brands. In short, Scott knows how to put all of the pieces and people together in the spirits space.
Scott is the Managing Director of Thoroughbred Spirits Group. Thoroughbred has worked with companies and brands such as; Bently Heritage, Bluebird Distilling, Catoctin Creek, Castle & Key, FEW Spirits, Graton Spirits Co., Jeptha Creed Distillery, Journeyman Distillery, Old Dominick Distillery, One Eight Distilling, Proximo Spirits, Republic Restoratives, Sagamore Spirit, Sonoma Distilling, and St. George Spirits.
Today, Thoroughbred has personally assisted in the development and management of 25 new distilleries and over 75 new spirits brands. Scott is a guest speaker for the Entrepreneurship Department at his alma mater, Miami University, the Distilled Spirits Epicenter, the American Distilling Institute, American Craft Distiller Association, and Scottish Craft Distillers Association.
