The Monthly Mash: April 2024

Volume 9.4

ACSA’s Mission: To elevate and advocate for the community of craft spirits producers.

Join us.

From the Desk of Margie A.S. Lehrman, Chief Executive Officer

Dear Friends in our Craft Spirits Community:

If you turn on the television or follow social media, and you’re in a market with primary battles, you cannot help but be bombarded with campaign ads. Some focus on everything wrong with the opposing candidate. Others focus on the strong attributes or character of the incumbent. Still others make grandiose pledges to “clean up the swamp.” Imagine ad coverage during the general election cycle. Yikes! Still, a recent feature from the Legal Defense Fund reminded me: “When you vote, you’re not just electing … officials. You and fellow voters are expressing your needs, preferences, satisfaction, and dissatisfaction as an electorate. Voting is the primary language of a democracy.”

ACSA completed its election cycle this month, electing five new directors and confirming a new executive committee. Each member of the board, including the officers, understands your small business struggles; advocates to help you not just survive but thrive; and represents your voice. This collective body discusses, debates and attempts to solve issues impacting your future. This volunteer group builds the future for craft spirits. I am beyond honored to be working with Kelly Woodcock, Amber Pollock and Jeff Kanof, those members who make up the executive committee. New energy, vision and ideas will be shared by Tom Bard, Greg Eidam, Olivia Stewart, Adam Polonski and Phil Steger. If you voted, THANK YOU. Our “democracy” will be stronger for your action. Also, a big THANK YOU to those who ran.

It’s not too late for you to get involved in sharing a leadership role, too. Register now for our legislative fly-in or volunteer on a committee. And in May, keep an eye out for the annual Craft Spirits Data Project. The results of this study—brought to you in conjunction with our valued partner, Park Street—help give legislators the needed lens to evaluate the state of your small businesses.

In looking out for your needs, ACSA partnered with Paychex to enable you to provide health insurance for your employees. Moreover, is it time to do what you do best and let someone else handle payroll? Keep reading to see how to enroll in a program that can simplify your HR needs.

While you may be bombarded with news, we’ve made it easier for you to turn to a trusted source for what’s relevant to the craft spirits industry. Browse CRAFT SPIRITS magazine and see what you might be missing.

I have every confidence that the new board members and officers will embody Aristotle’s philosophy: “They should rule who are able to rule best.” Here’s to welcoming ACSA’s new leaders. With their dedication and wisdom, we are in good hands.

Cheers,

Margie

GOVERNANCE

ACSA Announces 2024-2025 Board of Directors

This month, ACSA announced the election of five new members to our Board of Directors, along with a new slate of officers.

Kelly Woodcock of Westward Whiskey (OR) was elected President of the Board of Directors. Amber Pollock of Backwards Distilling Co. (WY) was elected Vice President and Jeff Kanof of Copperworks Distilling Co. (WA) will serve as Secretary/Treasurer.

The newly elected Board Members include:

  • Tom Bard of The Bard Distillery (KY)
  • Greg Eidam of Sugarlands Distilling Co. (TN)
  • Adam Polonski of Lost Lantern Whiskey (VT)
  • Phil Steger of Brother Justus Whiskey Co. (MN)
  • Olivia Stewart of Oxbow Rum Distillery (LA)

Together, Woodcock, Pollock and Kanof and the current and newly-appointed Board of Directors will work with CEO Margie A.S. Lehrman to address the key issues facing the craft distilling industry, including the organization’s continued push for modern market access. Woodcock has served on the Board since 2022, and as Vice President since 2023. Pollock and Kanof have served on the Board since 2018.

“It is a tremendous honor to be leading the ACSA Board of Directors as president, and it is a responsibility that I do not take lightly,” said Woodcock. “As we usher in ACSA’s second decade as a leading industry trade association, I look forward to serving our growing craft spirits community and building on the organization’s remarkable accomplishments thus far. We’ve certainly got our work cut out for us, but I’m excited to be working alongside such an esteemed group of fellow Board Members to make great things happen for our vibrant industry.”

Lehrman added, “While industry growth continues to climb, albeit slowly, we are also seeing distillery closures and struggles to remain financially secure and profitable. ACSA remains focused on critical issues to ensure our small business manufacturers, who are intricately connected to their local hospitality and agricultural communities, will keep pace with modern society. That includes our efforts to diversify the spirits industry through efforts in the STEPUP Foundation, which executes an immersive internship program to change the face of the drinks industry, reflecting the variety of the consumers who enjoy our innovative products. Our 2024 Board of Directors is proof that our industry continues to advance in the right direction.”

Following these elections, the ACSA Board of Directors will also be appointing leadership to its governing committees. Those committees include Membership, Ethics, Convention, Education, Elections, Safety, ACSA PAC, Mentorship, Judging, Government Affairs, State Guilds, Technology, Finance, Market Access and Development.

ACSA also extends our heartfelt thanks and appreciation to the following Board Members whose terms expired:

  • Gina Holman of J. Carver Distillery (MN)
  • Colin Keegan of Santa Fe Spirits (NM)
  • Jessica J. Lemmon of Cart/Horse Distilling (PA)
  • Tom Potter New York Distilling Co. (NY)
See Our Board of Directors

Get to Know Our Officers

From the archives of The Craft Spirits Podcast, listen to conversations with ACSA’s newly elected Board of Directors leaders, including:

President: Kelly Woodcock of Westward Whiskey

Vice President: Amber Pollock of Backwards Distilling Co.

Secretary/Treasurer: Jeff Kanof of Copperworks Distilling Co.

Be on the lookout for upcoming episodes featuring our newly elected Board Members.

ADVOCACY

RSVP Now: Join us on Capitol Hill Sept. 17-18

Please join us for ACSA’s next Legislative Fly-In, this Sept. 17-18 in Washington, D.C.

This event is complimentary to all members who want to help educate Congress on issues facing our small businesses. This is your opportunity to speak directly with lawmakers and regulators, and to discuss issues that directly impact our craft spirits industry. We’ve also negotiated a reduced room rate, so please come join us in D.C.

Please RSVP now, and stay tuned for additional details.

RSVP Now

MEMBER BENEFITS

Access Discounted HR Services from Paychex

In a recent survey, 40% of ACSA members said affordable employee insurance plans would be able to help their craft spirits business succeed. ACSA’s new affinity partnership with Paychex will help you get the HR services you thought you couldn’t afford, by leveraging our collective power as a group of small businesses.

Thanks to this partnership, ACSA members can access a full suite of discounted HR services, including payroll administration, health insurance for your team, retirement services, tax payments/filings and more.

To learn more and discuss options for your craft spirits business, contact Paychex and mention ACSA code 6277.

Learn More

VOLUNTEER

Help ACSA by Joining a Committee

ACSA is always looking for committee volunteers to help within the organization. Are you interested?

Please note that you must be a Voting, Candidate, Affiliate, Advocate or Alumni Member to serve on an ACSA committee. A committee confidentiality agreement is required to serve.

Volunteer Now

THE CRAFT SPIRITS PODCAST

Megan Campbell, Renée Newton and Sean W. Richards of Montanya Distillers

Our latest guests on The Craft Spirits Podcast are Megan Campbell, Renée Newton and Sean W. Richards—the new owners of Montanya Distillers in Crested Butte, Colorado.

In this episode, the trio talks about how they came together to join a partnership; their plans to honor the distillery’s past while also asserting their vision for its future; the current state and future of the American rum industry; and they also tease some upcoming products.

Listen Now

CRAFT SPIRITS MAGAZINE

Shining a Spotlight on ACSA Members

In the latest issue of CRAFT SPIRITS magazine, get to know some of ACSA’s member producers like Cotton & Reed, Distillery of Modern Art, Hinterhaus Distilling, Salvation Spirits Distillery and 10th Mountain Whiskey and Spirit Co.
Read More

Read the Latest Issue of CRAFT SPIRITS Magazine

The latest issue of CRAFT SPIRITS magazine includes:

  • A closer look at the medalists and Best in Class honorees from the Fourth Annual Craft Spirits Packaging Awards and ACSA’s 10th Annual Judging of Craft Spirits
  • A story exploring the outsized role of yeast in craft spirits
  • Tips to cut down on the risks of mishaps with forklifts
  • And much more!
Read the Issue

Receive a Limited-Edition Cocktail Mixing Glass

If you’d like to receive early digital versions of CRAFT SPIRITS magazine, join the V.I.P. Lounge today. Members of our Toast Tier also have their choice of receiving an exclusive, limited-edition cocktail mixing glass emblazoned with the CRAFT SPIRITS magazine logo from Distillery Products OR a set of two Glencairn glasses emblazoned with the CRAFT SPIRITS magazine logo.
Join the V.I.P. Lounge

Check Out the CRAFT SPIRITS Magazine Media Kit

Want to get your products and services noticed? Be a part of upcoming issues of CRAFT SPIRITS magazine, the all-digital, bi-monthly publication of the American Craft Spirits Association! Check out our 2024 media kit to see what’s in store.

Share Your Story with CRAFT SPIRITS Magazine

If you’re not already sending news and updates about product releases and general happenings at your distillery, please add news@americancraftspirits.org to your mailing list.

WELCOME, NEWEST MEMBERS!

ACSA extends a warm welcome to our new and returning members:

  • Beechtree Distillery
  • Highland Hill Distillery

Find out more about becoming a member here.

ET CETERA

Did You Know?

The TTB has issued 4,869 DSPs! Find the full list by clicking on Spirit Producers and Bottlers here.

Don’t miss these upcoming drink holidays:

  • May 7: National Cosmopolitan Day
  • May 13: World Cocktail Day
  • May 18: World Whisky Day
  • May 30: National Mint Julep Day

Social Media

Follow our social media channels and tweet at us (@craftspiritsus)tag us on Instagram, connect with us on LinkedIn, follow us on YouTube or post to our Facebook Page and we’ll be sure to share it!

©2024 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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