Taking the Tasting Room out of the Distillery

2019 Convention Education Sales/Marketing

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Taking the Tasting Room Out of the Distillery



The tasting room is a vital tool for any brand to get people to try their spirits and learn more about them. Traditionally, in order to get drinkers into the tasting room you first had to get them into your distillery. But now an increasing number of spirits companies are making it easier for consumers by building tasting rooms outside the distillery. This panel of liquor experts and enterprising brand owners will discuss what it takes to create a free-standing tasting room and the questions you need to answer to figure out if it’s the right move for you. You can’t afford to miss this panel!

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