Entering the craft spirits industry or adding members to your team? Join us for this intensive 1.5-day course led by experienced industry experts and offered each year during the ACSA’s annual Convention & Expo. This year’s course will be held March 9 and 10, 2025, in Tucson, Arizona. Explore key topics including equipment and material selection, flavor chemistry and biochemistry, distillery safety practices, the nuances of tasting rooms, navigating distributor relationships, assembling an effective sales team, mastering distillery finance, and much more! 

Course Topics

Equipment Selection | Facility Layout |Distillery Safety | Basic Overview of Spirits Production (how to make booze, basic biochemistry and flavor chemistry) | Tasting Room Considerations | Distribution/Selling Spirits | Packaging | Distillery Financial Basics and Cash Flow Modeling | Strategic Planning | Staffing a Distillery | Leadership & Culture

2025 Instructors Include

Lucy Farber, St. George Spirits

Courtney McKee, Wisdom Road

Amber Pollock, Backwards Distilling Co.

Nicole Shriner, Michigan State University

Mark A. Vierthaler, Whiskey Del Bac

2025 Fees & Registration

ACSA Member: $499
Non-Member: $899

How to register: Add the Distillery 101 course to your ACSA Convention registration. Space is limited, so sign up early!

Not a member? ACSA members get a huge discount on Distillery 101! Join now to access this $400 discount.

Questions? Contact kirstin@americancraftspirits.org.