DISTILLERY 101

The Industry Standard for Craft Spirits Education

Entering the craft spirits industry or adding members to your team? Join us for this intensive 2-day course led by experienced industry experts and offered each year during the ACSA’s annual Convention & Expo. This year’s course will be held March 9 and 10, 2025, in Tucson, Arizona. Explore key topics including equipment and material selection, flavor chemistry and biochemistry, distillery safety practices, the nuances of tasting rooms, navigating distributor relationships, assembling an effective sales team, mastering distillery finance, and much more! Special thanks to our course sponsor, Lallemand

Course Topics

Equipment Selection | Facility Layout |Distillery Safety | Basic Overview of Spirits Production (how to make booze, basic biochemistry and flavor chemistry) | Tasting Room Considerations | Distribution/Selling Spirits | Packaging | Distillery Financial Basics and Cash Flow Modeling | Strategic Planning | Staffing a Distillery | Leadership & Culture

2025 Instructors Include

Lucy Farber, St. George Spirits

Scott Harris, Catoctin Creek

Courtney McKee, Wisdom Road

David Morgan, Sugarlands Distilling Co.

Amber Pollock, Backwards Distilling Co.

Nicole Shriner, Michigan State University

Mark A. Vierthaler, Whiskey Del Bac

Program Schedule

March 9 (Day 1)

8:00 am Course starts with financial and business and leadership topics
12:05 pm Lunch (provided)
12:50 pm Production and safety topics
5:00 pm Class happy hour

March 10 (Day 2)

8:00am  Course begins with sales and marketing topics
11:55 am Lunch (provided)
12:40 pm Sales topics continue
1:45 pm Release class to TTB Bootcamp (open to all attendees)
2:00-4:00 pm: TTB Bootcamp

2025 Fees & Registration

ACSA Member: $499
Non-Member: $899

How to register: Add the Distillery 101 course to your ACSA Convention registration. Space is limited, so sign up early!

Not a member? ACSA members get a huge discount on Distillery 101! Join now to access this $400 discount.

Questions? Contact kirstin@americancraftspirits.org.

Thanks to Our 2025 Course Sponsor

 

©2024 American Craft Spirits Association; All Rights Reserved. Member Owned, Industry Driven.

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