Dear Friends in Our Craft Spirits Community:
Taking the podium at ACSA’s Annual Convention, I announced my thought for the day, “Don’t count the days. Make the days count.” Later, I learned that maxim is attributable to Muhammed Ali, widely celebrated as one of the greatest boxers to grace any ring. While I encouraged members to make the most of their time away from their business, it now occurs to me that adage has wide appeal for all—not just convention attendees. As this second month in the year comes to a close, can you look back and be proud of what you’ve accomplished? Did the days indeed count?
Most if not all would agree that the mood was festive and high energy during ACSA’s 6th Annual Distillers Convention and Vendor Trade Show earlier this month. In part, we moved a ton to stay warm! With cold temperatures and an abundance of snow, this will be a convention to remember! Kidding aside, if you weren’t with us, see what you missed. If you enjoyed Minneapolis, be reminded of the warmth of your fellow industry brethren.
If warmer weather is what appeals to you, it isn’t too late to attend our upcoming Safety program in Orlando, Florida. But the clock is ticking as the session begins next week. Sign-up now.
You might wish to take a virtual hiatus and feel the hot vibe of Arizona. Read on to learn what’s doing in the Grand Canyon state.
And, if you have not yet done so, please mark your calendar and plan on attending ACSA’s public policy conference in July. It is certain to be HOT and we promise your time walking the halls of Congress will matter. If you care at all about reauthorization of the reduction of the FET, you must join us.
And, speaking of making your voices heard, if you are a voting ACSA member, please make your vote count by casting your ballot in our Board of Directors election.
Although I have never boxed nor is it on my bucket list of things to accomplish, I understand the discipline required to succeed. Grit, determination, and stamina are additional characteristics necessary for success. In many ways, our industry demands the same.
So, how did you spend your time today? Did you make the hours count?
Until next month,