Dear Friends in the Craft Spirits Community:
Have you ever overheard a conversation that piqued your interest and you couldn’t focus on anything else? Recently that happened to me, and it was relevant for a couple of reasons. The subject matter was unsolicited calls, specifically the volume which was being sent to mobile phone voicemails. The storyteller was adamant that the listener needed to contact the National Do Not Call Registry. If you haven’t used this service, try it. While it doesn’t prevent all robocalls, it helps cut down the volume. My personal favorite is a monthly call to my cellphone: someone believes they can help me reduce my student debt even though my student loans were paid off decades ago. It is equally annoying and disruptive when those calls arrive. It struck me, however, that ACSA plays an important role. It can best assist you by weeding out the clutter to point you to those items which are of utmost importance to your business and our craft spirits industry. So, read on.
To help us deliver services you need, I’m delighted to announce the appointments of key team members. Michael Walker will consult as our State Policy Advisor; Ken Brady begins as Director of Membership and Marketing; and Stephanie Sadri will guide our Meetings and Conventions. Learn more about them.
We’ve made your role in helping our industry easy! Complete the Craft Spirits Data Project survey, register for our annual public policy conference, submit an education proposal for our annual convention, register for the annual packaging awards competition, and consider how you might participate in the STEPUP Foundation program.
Hopefully, you’ll find something of interest in the announcements below. If not, let us know what you’d like to hear about in this monthly communication. We’re here to serve you. Even better, however, if you have a brilliant idea how I might convince the student loan caller that my loans were repaid, let me know! I’ll be forever indebted!
Until next month, be well.