|What kind of reception have you had so far from users?
The reception has been great so far. Some users have asked us to add DISCUS Code details to the industry terms, which we plan to do so it’s more comprehensive. We want to make sure users are getting what they need from Set The Bar.
Can you give us some case study examples of how it might be useful to different types of users?
One example is the activation and marketing agency, Ayatana XP. Its clients include distilled spirits brands with sales and marketing activations all over the country. Part of the agency’s responsibility is sorting out where certain activities can be done, and Set The Bar allows them to easily confirm whether, say, tastings are legal in certain states, ultimately saving them a lot of time. Kristen Hannah, founder of Ayatana XP says, “navigating alcohol beverage laws can be daunting, even for industry veterans like myself. Our team has really taken advantage of Set The Bar, and everything it has to offer. Whether we’re planning an event, hosting a staff training, executing an activation, or a local on-premise initiative for our clients, it’s so much easier to have what’s compliant in that state at our fingertips. Set The Bar is very intuitive, it’s saving us time, it’s helping us avoid penalties and fees and ultimately saving our clients’ money. It’s been a great investment that’s already paid itself back.”
What would you say to someone who might be skeptical of the subscription price and says they can navigate compliance issues on their own?
Certainly, the rules are out there. However, it can be time-consuming to find the right rules and for a layperson to understand them. For instance, it can take an hour per state for just one topic, say tastings, to find the rules, then multiply that by 50 states and do that same math for all of the 10-plus categories we have on Set The Bar. Thinking about it like that and you understand the immense value of Set The Bar. Plus, Set The Bar takes the guesswork out of researching these rules and relays the rules in an easy-to-understand way. If you consider how many hours it would take to compile all of this information, you’d realize what a great resource Set The Bar truly is.
Is there anything else you’d want people to know about the app?
We understand craft distillers may have limited budgets and not need all 50 states that the app offers, so we offer a reduced rate for ACSA members. Just use the code “ACSA” and you will receive 50% off Set The Bar until the end of 2022! Just remember, Set The Bar is not legal advice and should not replace legal counsel.