Webinar: Crafting the Perfect Contract: What you need to know to create a contract that’s as high-quality as your spirits



When?: Monday, September 13th from 3-4 PM Eastern

What?: The ingredients of a quality contract are as essential as the ingredients of a perfect spirit. Drafting detailed contracts is critical to the success of a distiller’s business. During this webinar, Husch Blackwell Alcohol and Beverage Partners Adena Santiago and James Mathis will cover the general requirements of a contract and the types of contracts specific to distillers, including distribution, intellectual property, NDAs, purchases, and leases. Adena and James will also highlight several important industry-specific issues that distillers need to be aware of when drafting a contract, ranging from tied house laws and bartering to three-tiered structures.


Adena Santiago (Partner, Husch Blackwell) assists companies on three key tiers of the  alcohol beverage industry – licensing, labeling and  compliance – and has industry experience in all 50 states, which is critical in the heavily regulated  sector.

For more than a decade, Adena has counseled clients on liquor  licensing and compliance, representing hotels, restaurants, distillers,  brewers, wineries and distributors that need licenses to launch or  expand their businesses. 

She also advises clients on marketing and advertising compliance,  franchise protection, labeling regulations and trademark applications.  She has extensive knowledge concerning licensing violations and all  matters involving beverage formulas. 

Adena has experience with state, local and federal regulatory  agencies, including the Alcohol and Tobacco Tax and Trade Bureau,  which is part of the U.S. Department of Treasury. 

She works to assure the long-term stability of clients’ businesses by  anticipating issues likely to arise, and works hand-in-hand with clients  to verify they are properly licensed and in compliance with all  government rules. 


James W. Mathis (Partner, Husch Blackwell) has extensive experience in fast-moving  consumer goods (FMCG) industries. He previously served as associate general counsel for Anheuser Busch and has advised food, beer and liquor manufacturers and  wholesalers, brand owners, restaurant chains, co-packers and other  participants in the food and beverage industry. James has closed  dozens of acquisitions and divestitures, served as lead attorney in the  negotiation of entertainment and advertising matters and advised  senior management on complex commercial transactions. His  noteworthy experience includes: 

  • Acquiring and divesting majority and minority interests in craft  brewers and beer wholesalers. 
  • Preparing multimillion-dollar agreements for the supply and  recycling of aluminum cans and the development of innovative  packaging. 
  • Advising consumer goods companies on advertising procurement  matters across all platforms: radio, television, outdoor venue  signage, digital, product placement and event sponsorship. 

James has extensive experience providing counsel for packaging,  procurement, distribution, advertising, licensing and regulatory  compliance and other sectors of the food and beverage industry. He  has assisted clients at all steps in the product-to-market chain, from development to negotiating manufacturer/wholesaler relationships, all the way through retail sales  and advertising to consumers. He is nationally recognized for his depth of knowledge in branding and  advertising.

How Much?: Free to ACSA members, $59 for non-members

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