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Dear Friends in Our Spirits Industry:
As we conclude the year, I am uncertain whether to reflect on the past 12 months or to look towards the year ahead. Bombarded by Best of 2022 lists, with yet other media outlets predicting the trends in 2023, I remain befuddled. In any case, no matter which direction I go, it is pivotal to stop and take stock as a part of this dynamic association.
Personally, and professionally, it’s been a mixed year. Reminded by our annual convention keynote speaker, Matt Vogl, covid will continue to add to our mental health challenges. We were also reminded that we are not alone in the journey and should reach out to others for support. The health of those we love, or even ourselves, continues to be put to the test. We saw massive supply chain disruptions, for example, glass bottles being in short supply, thwarting production. The FDA, seemingly somewhat randomly, told many distillers that the formulation of hand sanitizer, manufactured and tested at the early stages of the pandemic, was nonconforming to government standards, causing many producers to jump through hoops to protect their name. Life can be unfair.
And yet, there were abundant reasons to cheer. I finally made it to Antarctica with my daughter, an epic journey, after five postponed expeditions since 2020. Penguins will forever be my new favorite animal. ACSA continued to grow its membership, evolving with a new look and feel and clear identity shouting from the rooftops, “We are Craft!” Travel and tourism have begun to rebound, allowing our members to showcase and sell their products inside their tasting rooms. Of course, that contributes to the continuous growth of our industry in both value and volume, as reported in the Craft Spirits Data Project. There are many reasons to rejoice and be proud of our accomplishments over the past year.
In looking ahead, multiple reasons provide hope for a bright 2023, ACSA’s 10th year, with monthly activities to mark the occasion. ACSA’s stellar education committee continues to advance skills and industry knowledge with countless hours of classroom training at our upcoming annual convention in Portland (and webinars, too). There’s still time to benefit from reduced hotel room and registration rates, with space available on our distillery tours. But things are filling up, so act quickly. The exhibit floor will be bigger and better than ever, with a curated selection of beverage alcohol suppliers within. Plus, we have senior officers from TTB, a panel of past-presidents, and a few surprises to continue the discussions on how we move forward recognizing we are an important manufacturing sector in the U.S.
Good leadership advances any cause. While the current board of directors and committees are among the best in the nation, ACSA seeks new leadership with five board seats soon expiring. Are you a natural leader? Nominations remain open until mid-January, so think about taking a more active role. You might be called upon to help with federal or state initiatives, reaching out to support legislators who support ACSA positions, or help with government interactions. Ample work is ahead with volunteers needed at so many levels.
It is impossible to look forward without at least some reflection on the past. In doing so, there are so many members, both voting and affiliate, and incredible sponsors who continuously give time, creative thought, and dollars to help the craft spirits industry succeed. A heartfelt thank you. Similarly, a warm shout out to the ACSA staff—your ACSA team—who keep the trains running regardless of the stones placed on the tracks.
Finally, whether you choose to look back or look ahead, we are glad you are a part of our community and hope you’ll continue to be well into 2023.
With warm wishes for a happy new year,
Margie
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