With a disconnect between craft distiller goals and distributors’ goals, small craft distillers are finding the task of getting product to market ever more difficult. Join us for a lively discussion to determine how to get attention from distributors without very large marketing budgets, what collaborations between distillers would look like, and how – as an industry – we can take on the big brands that dominate access to the market.
2017 Convention Education Track 3 - Marketing and Finance In Library
The Craft Spirits Distribution Problem (And Ways We Might Solve It)
- Presenter(s): Dan Garrison, Colin Keegan, Adam Spiegal, and Cassandra Sunell
- Duration: 1:01:19
- Available in HD?: Yes